Blog Posts
Transparency for All
IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem. This includes data from IAB Tech Lab specifications like Authorized Digital Sellers (ads.txt) and Sellers.json, as well as newly added Audience Segment Metadata from companies that have […]
OpenRTB 2.6 is ready for Implementation
OpenRTB 2.6 is the latest update to the industry’s standard communication protocol. The recent additions to OpenRTB 2.6 are focused on connected TV and have been developed by IAB Tech Lab working closely with those involved in CTV auctions to design new specifications that allow publishers to present their inventory […]
IAB Tech Lab Announces Ad Format Guidelines For Digital Video And Connected TV
IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for […]
IAB Tech Lab Announces Ad Format Guidelines for Digital Video and Connected TV
Now Available for Public Comment until April 29, 2022 NEW YORK, NY – March 31, 2022 – IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance […]
Jason Jed Raqueno Joins IAB Tech Lab as Senior Director, Privacy, Identity & Data Protection
IAB Tech Lab, the global digital advertising technical standard-setting body, today announced that Jason Jed Raqueno has joined IAB Tech Lab as a Senior Director, Privacy, Identity & Data Protection. In this role, Jason will oversee emerging privacy technologies, such as the Global Privacy & Accountability Platforms and lead privacy working groups where he […]
IAB Tech Lab Halts Technical Compliance and Support in Russia and Belarus
IAB Tech Lab is horrified by Russia’s unprovoked and ongoing attacks on Ukraine. Beginning immediately, IAB Tech Lab will not provide technical certification or compliance to Russian or Belarusian companies due to the violation of Ukraine’s sovereignty and the atrocities the Russian military is committing in Ukraine.
Tech Lab Releases “Seller Defined Audiences”, Aims to Democratize Cohort Development for the Open Ecosystem
2022: Tech Lab has released the Seller Define Audiences spec to scale 1st Party Data responsibly and reliably
IAB Tech Lab Unveils 2022 Product Roadmap and Announces Industry Working Groups Focused on Building a Stronger Digital Ecosystem
IAB Tech Lab CEO Anthony Katsur Lays Out Long-Term Priorities for Global Trade Body and Calls on the Industry to Help Build Solutions for Consumer Privacy, Addressability, Mitigating Fraud and Supporting Growth of Connected TV […]