Blog Posts
SHARC! We’re Going to Need a Bigger…Team!
We’re building a new API-managed container for handling ads cross-platform, but we need your help! What is SHARC? SHARC is an acronym for Safe HTML Ad Richmedia Container. For those of you familiar with SafeFrame or MRAID, SHARC is a new development aimed at taking the best of both worlds […]
First Companies Achieve Seal of Compliance for Open Measurement for Web Video SDK
The IAB Tech Lab’s Open Measurement for Web Video SDK (OM Web Video SDK) launched to provide a standardized way to collect and report viewability measurement in web video advertising. Viewability measurement has been a long-standing challenge in the video advertising ecosystem and OM for Web Video paves the way […]
IAB Tech Lab Launches Transparency Center to Combat Fraud and Enable Accountability and Compliance in the Digital Advertising Supply Chain
IAB Tech Lab announced the initial launch of its Tech Lab Transparency Center. Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers, and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification program […]
Open Source Repository for Industry Collaboration, Adoption, and Trust
IAB Tech Lab invites the digital media and advertising industry and its software developers to the IAB Tech Lab’s Open Source Initiative to build and share solutions for common industry challenges. Collaborative software development has been practiced since the 1940s through the 1960s and later, mostly driven by researchers, hobbyists, […]
International Communications: Updates for Asia-Pacific (APAC) Digital Advertising Community
Hopefully, all of you and your loved ones are safe. In the recent months, some of the countries in the region did face challenging times but salute to the indomitable human spirit, we all have fought back and have emerged stronger and more determined against the pandemic menace. Caution is […]
Anthony Katsur Joins IAB Tech Lab As New CEO
Katsur will bring renewed energy to enhanced global standards and code development at a pivotal moment in digital marketing. IAB Tech Lab, the global digital advertising technical standards-setting body, announced that respected industry veteran Anthony Katsur will join as Chief Executive Officer. Katsur will assume the role on August 2, […]
Private Relay by Apple, Data Protection Middleware, and Proprietary Approaches vs. Standards
Apple’s latest IP address obfuscation feature and how the ecosystem might achieve similar data protections with standards Key Takeaways What happened? During the same World Wide Developer Conference (WWDC) where Apple announced “Hide My Email” it previewed another new data protection feature called “iCloud Private Relay.” We wrote about Hide […]
You’ve implemented ads.txt, now what?
How to Simplify Your Process with Supply Chain Validation Since 2017, we’ve seen the success of the ads.txt, app-ads.txt, and sellers.json specifications as means to increase transparency in the programmatic supply chain. These widely adopted standards help buyers verify that they are purchasing inventory from authorized sellers. Incorrect or missing […]
Cross-platform Campaign Management with SCID
Executive Summary: SCID (Shared Campaign Identifier) is a key that enables tracking campaigns across platforms. This post describes the technical details of SCID and the use within OpenRTB. Background OpenRTB enables advertisers to run campaigns in the real-time bidding (RTB) advertising marketplace. Typically there are a number of entities/tech platforms […]
The Time for Buy-side Transparency is Now
Buyers.json and DemandChain Object are ready for implementation to help address challenges around malvertising and nefarious ads. There are few standards in ad tech that have had as incredible an adoption curve as the IAB Tech Lab’s sell-side transparency standards ads.txt (authorized digital sellers’ list), sellers.json, and SupplyChain Object. This […]