Blog Posts
IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy
With less than a year until the sunset of third-party cookies across all browsers, and with imminent changes to mobile advertising IDs, IAB Tech Lab, the digital advertising technical standards-setting body, has been collaborating with the advertising and media industry to develop privacy-preserving specifications and best practices to support the […]
Responding to Google’s Recent Privacy Update
The Google announcement has not changed our plans to provide a new portfolio of approaches to addressability, with privacy and with auditable accountability. As expected, major platforms, and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting data, safeguarding […]
Reviewing Unified ID 2.0 for Long Term Industry Value
Earlier this month, the Partnership for Responsible Addressable Media (“PRAM”) extended an invitation to the advertising and media industry to contribute code for collaborative development of addressability and accountability standards and solutions. Yesterday, The Trade Desk announced the first such contribution for consideration: the submission of Unified ID 2.0 (UID2) […]
Guidance for Uniquely Identifying Creative Asset IDs in VAST (Deprecated)
This guidance is outdated as of June 11, 2024 with the release of the Ad Creative ID Framework which you can review here: Background: With the release of VAST 4.x, the latest versions of the digital video ad serving template, the Universal Ad-ID feature was introduced to address inconsistencies in […]
Fast-Tracking Open Measurement SDK Compliance
In this blog post, we will cover how to successfully submit your mobile app to the IAB Tech Lab for Open Measurement SDK (OM SDK) compliance program and explain how to fast-track the certification process. The certification process typically takes 3-4 weeks, however, the timeline can be reduced or increased […]
Open Measurement for Web Video Arrives
The Open Measurement Software Development Kit (OM SDK) transformed the viewability measurement landscape in 2018 for mobile app measurement. It eliminated the need for multiple vendor integrations and standardized the process for ecosystem feedback. The Open Measurement Working Group (OMWG) was forward-thinking in its vision and anticipated that this mobile […]
IAB Tech Lab Expands Presence in APAC
NEW DELHI (December 3, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global non-profit research, development, and technical standards-setting consortium, announced that Shivendra Misra has been appointed to represent the organization in the Asia-Pacific (APAC) region (Southeast Asia, India, China, and Japan). As IAB Tech Lab’s APAC […]