Blog Posts
Apple’s “Hide My Email” and the Struggle for First-Party Primacy
How recent email-focused, privacy-centered announcements from Apple and others impact first-party addressability Key Takeaways What Happened? Last week at its annual Worldwide Developers Conference (WWDC), Apple announced several new features to enhance its privacy street cred. Among those announcements are “Hide My Email,” “Mail Privacy Protection,” and “iCloud+ Private Relay.” […]
IAB Releases Amended Limited Service Provider Agreement for CCPA Compliance
Including minor version changes to the IAB Tech Lab U.S. Privacy String as well as publication of the LSPA Signatory List. After just over a year in-market, the IAB Legal Affairs Council reviewed applicable regulations and market practice and issued updates to the IAB Privacy, LLC’s Limited Service Provider Agreement […]
The Year to Adopt CATS
Part1: Why we need Common Ad Transport Standard (CATS), the privacy-first, extensible, and interoperable solution to transport information with a VAST ad request that is available now. It’s time to have a chat about a temporary measure that was put in place to deliver information via macros to digital video […]
IAB Tech Lab’s Compliance Registry Welcomes Alliance for Audited Media’s Digital Publisher Audit
IAB Tech Lab Compliance Programs have been operating since 2018 to help companies earn credibility for adhering to a set of global industry technical standards in the digital advertising supply chain. While Tech Lab operates several compliance programs to support our standards, we also know that there are other organizations […]
The Impact of The Trade Desk Contributing UID 2.0 for Industry Development
UID 2.0 Is Now an Open Source Project Guided by PRAM and IAB Tech Lab Working Groups The Trade Desk recently announced it is taking an important step toward fostering a new, industry-led form of addressability by contributing the Unified ID 2.0 (UID 2.0) source code to the Technical Working […]
Seven Key Issues Solved by the New IAB Tech Lab Seller-defined Audience Guidance
In a privacy centric and ID-less world, Seller Defined Audiences (SDA) solves key challenges for publishers on the open web
IAB Tech Lab Announces New Board Members and Inaugural Law Firms in Residence
IAB Tech Lab, the digital advertising technical standards-setting body, announced today the addition of new board members from Amazon Advertising, CafeMedia, and NBCUniversal. In addition, the organization has named two law firms in residence. New board members include Paul Bannister, Chief of Strategy, CafeMedia, and Ryan McConville, Executive Vice President, […]
IAB Tech Lab CEO Dennis Buchheim Departs
Shailley Singh, SVP of Global Products and Programs, will serve as interim GM In our careers, sometimes we get a call that is just plain impossible to resist. Dennis got a call like that, and felt he couldn’t ignore it — it presented an opportunity to collaborate with the industry […]
IAB Tech Lab APAC Engagement in Q2 2021
Continuing to build on our presence and commitment to the Asia Pacific region (APAC), we at IAB Tech Lab have launched an APAC communications page to serve as a repository of information on our activities in the region. Key sections of interest are: Past Events – recordings of all of […]
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
IAB Tech Lab, the digital advertising technical standards-setting body, released today buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several years, Tech Lab has developed technology standards and best practices to provide transparency and brand […]