Blog Posts

IAB Tech Lab Adds a New Taxonomy to its Portfolio – Ad Product Taxonomy 1.0 – Enabling Stronger Publisher Controls Over Programmatic Ad Delivery

IAB Tech Lab released a new taxonomy – Ad Product Taxonomy 1.0 – for 30-day public comment through November 6, 2020. The Ad Product Taxonomy establishes for the first time a standardized nomenclature for describing the product or service being advertised within a creative unit. It aims to provide publishers […]

October 6, 2020 / More

News Saves Lives

Introducing The News Media Inclusion List for Buyers The News Media List is a global list of news publishers to enable advertisers, media buyers, and DSPs to create inclusion lists of news websites. News media is an important source of life-saving information in times of crisis. It is critical that […]

October 5, 2020 / More

Anti-Fraud & Transparency in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Due to its explosive growth and premium environment, CTV is increasingly becoming the target of fraudsters, and fraud is a challenge that needs to be addressed before it can grow into programmatic selling. Tech […]

October 1, 2020 / More

Brand Safety in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Brand safety is an important aspect of ad delivery, but is increasingly complex. Tech Lab enables brand safety through features in Content Taxonomy, OpenRTB, VAST and Open Measurement. The Details: Brand safety has been […]

October 1, 2020 / More

Chrome Will Block Heavy Ads Soon: Get Your VAST Video Ads Ready

Solutions to Detect and Report Chrome Intervention; And New Ad Portfolio Guidance for Maintaining Lightweight Ads Executive Summary An upcoming Chrome browser update will block ad loads that surpass 4MB of network data usage, 15 seconds of CPU usage in a 30 second period, or 60 seconds of total CPU […]

September 28, 2020 / More

CTV Advertising Standards: IAB Tech Lab Standards & Guidance

Learning from History: How Digital Media Standards Can Support Healthy Growth of CTV In my last blog post, we talked about the critical “CTV vs. OTT” debate. Let’s now talk about what IAB Tech Lab and its members and partners have been doing to better support the connected TV (CTV) […]

September 24, 2020 / More

Privacy, Data, and Identity for CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: The details: The key to good ad experiences is being able to deliver the most relevant and engaging ads to the right people. The challenge of course is that this has to be […]

September 24, 2020 / More

What You Need to Know: iOS14 Privacy Changes and OpenRTB

Executive Summary: Apple announced a number of privacy related updates in iOS14, which impact how in-app advertising and attribution works. The IAB Tech Lab’s Programmatic Supply Chain Working Group is releasing a set of extensions to OpenRTB to support these updates, along with a couple of optimizations that we would […]

September 16, 2020 / More

Companies Pledge to Work Together to Preserve Addressable Advertising with Privacy

IAB Tech Lab Board Members Call on Industry to Support Open Standards NEW YORK — September 15, 2020– As the IAB Tech Lab’s REBOOT 2020 virtual summit kicks off today (and continues on the 16th and 17th), IAB Tech Lab Board members have committed to the principles of Project Rearc […]

September 15, 2020 / More

If you see something, say something.

If you are working on stress testing a specification or analyzing adoption data of a Tech Lab standard, we’d love to hear from you! We appreciated the considerable interest in our recent explainer about the use of ads.txt (Authorized Digital Sellers) and other complementary standards. The explainer was published in […]

September 9, 2020 / More

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