Blog Posts
With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?
In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. All of those activities will change, and along with them the ways that we track and measure advertising and user […]
DigiTrust – The Final Chapter
Supporters Decide to Sunset DigiTrust on July 31 IAB Tech Lab recently invited all the platforms and publishers supporting the DigiTrust ID and shared namespace service to a meeting to review the status of funding and operations, and discuss the future of DigiTrust. Against the backdrop of increasing operational costs […]
IAB Tech Lab Increases Investment and Presence in Europe
NEW YORK, NY (June 9, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and technical standards-setting consortium, today announced that vonwerschpartner Digital Strategies (vonwerschpartner) has been hired to represent the organization in Europe. […]
The Industry’s First Standards for Handling User Data Deletion Requests (CCPA)
The California Consumer Privacy Act (CCPA) gives California residents a set of new rights with respect to their personal information. Among these is the right to deletion: Section 1798.105(c) of the CCPA states “[a] business that receives a verifiable consumer request from a consumer to delete the consumer’s personal information […]
Brand Safety in the Age of COVID-19
Brand safety concerns tied to COVID-19 have led to a decline in ad spend in many cases. But what in normal times might be reasonable concerns about brand safety can be counterproductive at a time when things are anything but normal – especially when news sources, in particular, need funding […]
OTT vs. CTV: What’s in a Name?
Executive Summary Over the last few years, streaming services have exploded and have made the terms “OTT” and “CTV” (defined below) popular. Unfortunately, people also tend to use them interchangeably, which is fine for casual conversations, but makes for some real confusion when we need to be specific. Common questions […]
Tech Lab Introduces Additional Consumer Privacy Safeguards into Content and Audience Taxonomies
In Public Comment Until April 30 Consumer trust – and our ability to demonstrate the responsible handling of consumer data – is foundational to our industry’s role in supporting independent content and services on the open internet. IAB and IAB Tech Lab member companies, as part of ongoing efforts to […]