Blog Posts
The Evolution of the Internet, Identity, Privacy, and Tracking – How Cookies and Tracking Exploded, and Why We Need New Standards for Consumer Privacy
By Jordan Mitchell It’s time we speak frankly about a very personal matter: your privacy on the internet. It seems everyone these days wants to protect it. The European Union enacted a sweeping new set of laws, the General Data Protection Regulation (GDPR), to safeguard it. The California Consumer Privacy […]
Sellers.json and SupplyChain Object Ready for Industry Adoption
The Problems Solved by sellers.json and SupplyChain, and all the Clickbait Titles You Will (hopefully) not Have to Read this Year By Sam Tingleff and Jennifer Derke What’s new? After a thorough public comment period with OpenRTB Working Group feedback and review, the sellers.json and SupplyChain object specifications are now […]
Yahoo Japan at IAB Tech Lab Innovation Day
On May 6, 2019, IAB Technology Laboratory (hereafter “IAB Tech Lab”) held its first technology conference for this year in New York, U.S.A. The theme this year was: “Transparency and Securing the Supply Chain” Since this has been a hot topic in the last few years, the conference was attended […]
The Three Deadly Sins of ads.txt and How Publishers Can Avoid Them
In this blog post, we will address some misconceptions and attempt to clarify how publishers should go about deploying and managing ads.txt. Why only three sins and not seven? ads.txt is not complicated enough for seven! ads.txt was never intended to solve every fraud problem in ad tech; it was […]
IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, in partnership with IAB Tech Lab, today announced it is making the Policies and Technical Specifications for v2.0 of the Transparency & Consent Framework (TCF v2.0) available for public comment. The public comment period will last 30 days, until […]
IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and User Experience in Video Advertising
The IAB Technology Laboratory today released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security, while increasing support for creativity and interactive capabilities.{…}
DigiTrust CMP Open Source Project Now Open to New Contributers
The IAB Europe Transparency and Consent Framework (TCF) enables ad tech vendors to operate in compliance with GDPR by using a Consent Management Provider (CMP). CMPs interface directly with consumers, providing transparency around data collection, offering privacy settings, and recording those privacy settings for ad tech vendors to respect and […]
What Does it Mean to be LEAN?
By Shailley Singh If you have been wondering about your LEAN Score and whether your site, app, and creative meet the LEAN principles, worry no more. Today, we are announcing a new roadmap to address critical components of LEAN (Light, Encryption, Allowing Choice, Non-invasive ads). It’s a long story […]
Building Light Weight and Load Optimized Ad Creatives
By Manuela Moser and Andreas Kühner As part of the New Ad Portfolio, the concept of initial load and sub load was introduced to replace the previous “polite download”. This concept provides for the division of the total file weight into an initial load and sub load. The purpose […]