Blog Posts
Final Version of App-ads.txt Ready for Adoption to Fight Inventory Fraud in Mobile Apps and OTT
App Support for Authorized Digital Sells List, app-ads.txt, is Finalized After Beta Period Today, March 13 2019, IAB Tech Lab’s OpenRTB working group is releasing the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners […]
OpenDirect 2.0 Ready for Industry Adoption
By Jennifer Derke To improve order management in a programmatic world, OpenDirect 2.0 has been finalized and is now ready for full industry adoption. This finalization comes on the heels of major overhaul of the IAB Tech Lab’s OpenMedia programmatic technology stack. Updates to the spec after the public comment […]
IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders with 2019 Sales and Service Excellence Awards
2019 IAB Tech Lab Service Excellence Awards: The IAB Tech Lab Service Excellence Awards recognize the important contributions of members of IAB Tech Lab’s commit groups, working groups, and task forces. [..]
So, You’d like to Propose a Change to OpenRTB/AdCOM…
So, You’d like to Propose a Change to OpenRTB/AdCOM… Sam Tingleff and Jennifer Derke flickr: volvob12b Like a monarch butterfly, new proposals to the OpenRTB standard do not begin life as a beautiful, fully formed creature. In this post we hope to first clarify some of the misconceptions […]
IAB Tech Lab Launches Podcast Measurement Compliance Program
NPR and Rawvoice/Blubrry Earn First Seals of Compliance. The IAB Technology Laboratory Podcast Measurement Compliance Program has entered[..]
The Time For The Over-the-Top Identifier for Advertising (OTT IFA) Is Now!
By Bennett Crumbling, J. Allen Dove, Chris Gordon, Courtney Rogers & Amit Shetty How many times have you had this experience on your over-the-top video (OTT) device when you are watching a program and you see a commercial for the same car about 10 times in an hour? Yet, you already bought […]
Open Measurement Software Development Kit for Mobile in-app Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally
Media Rating Council Supports IAB Tech Lab OM SDK Certification to Promote Adoption; 17 Companies from U.S., Europe & Asia Already Certified. [..]