Blog Posts

Ad Quality Issues Threaten Industry ROI, Not Just Publishers’

By Scott Moore Next time you’re waiting for a page to load on your favorite website, don’t curse the publisher. Blame the advertising industry. The content you’re waiting for is likely being held up by the ads that surround it. When banner ads are too large, or burdened with other […]

April 13, 2017 / More

IAB Tech Lab Expanding in Japan

By Alanna Gombert We are excited about the IAB Tech Lab’s expansion in Japan. Japan is such an important market because of their focus on technology innovation, brand, and user experience as well as their content dominance and focus on story telling. We are thrilled to be working and sharing […]

March 6, 2017 / More

Why A New Content Taxonomy?

By Alanna Gombert For a taxonomy to be useful to companies in the market, it must be standardized and industry-neutral so that any party can build on top of it if they want to get more granular or reference the IDs in order to map it to a different taxonomy. […]

January 31, 2017 / More

IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS, Marking First Acquisition for Tech Lab Tool Repository

By Alanna Gombert The IAB Tech Lab is assuming governance of a new technical tool for mobile in-app viewability measurement – the Mobile Verification Open-Source Software Development Kit (SDK) – originally conceived by Integral Ad Science (IAS). This marks the first acquisition for the IAB Tech Lab Tool Repository, which […]

January 6, 2017 / More

Brand-Building in the Age of Programmatic Creative

By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]

December 22, 2016 / More

Methbot, The Fight, The Future

By Alanna Gombert ● Yesterday IAB Tech Lab co-hosted a security briefing with the Trustworthy Accountability Group (TAG) after we were made aware of a new and potentially very significant fraud threat to the digital advertising supply chain. White Ops contacted us to discuss a hack which they dubbed “Methbot”, due […]

December 21, 2016 / More

Progress Update from IAB Tech Lab’s OpenData 1.0

By Jennifer Derke Since the launch of the OpenData Task Force at IAB Tech Lab earlier this year, we’ve gathered input for the technical needs of digital marketers for data management beyond the initial scope of the task force. Our primary mandate has been to make the process of merging […]

December 6, 2016 / More

OpenRTB Native subgroup resumes work to update specification

By Jennifer Derke OpenRTB Native Sub-Group Begins Work on Version 1.2 of the Dynamic Native Ads API Specification After a brief hiatus, the OpenRTB Native sub-group has resumed biweekly meetings in order to work on the next iteration of the Dynamic Native Ads API specification. This spec describes the […]

December 2, 2016 / More

OpenVV Releases v2.5.5 with Intersection Observer Technology

By James Reetzke At the Open Video Viewability project, we’re continually investigating new methods and APIs to make the library more robust and compatible in a variety of contexts. As browser vendors continue to move away from plugin based solutions for multimedia functionality that advertising technology has traditionally […]

November 18, 2016 / More

IAB Tech Lab Releases OpenRTB 2.5 with Feature Updates for Current Programmatic Technology

By Jennifer Derke Since its inception, the OpenRTB (real time bidding) standard has drawn in participation from a developer community invested in advancing programmatic technologies across the digital advertising industry. OpenRTB 2.5 has been released for a 30-day open review period from November 16 until December 16, 2016. Bill Simmons, […]

November 14, 2016 / More

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