Blog Posts
Enhancing Transparency and Combatting Ad Fraud: Upgrade to Supply Chain Plus API
The IAB Tech Lab’s Supply Chain API has been a cornerstone for subscribers seeking accurate and up-to-date Ads.txt and App-ads.txt data for millions of domains, mobile apps, and CTV environments. In response to customer and member feedback, we are introducing the Supply Chain Plus API. The new service tier comes […]
IAB Tech Lab Launches Second Public Comment Period for Data Deletion Request Framework
The IAB Tech Lab has announced the commencement of the second public comment period for the Data Deletion Request Framework specification. Scheduled to conclude on April 22nd, 2024, feedback can be submitted to support@iabtechlab.com. The Data Deletion Request Framework is critical for digital advertising as the ‘right to delete’ emerges […]
Introducing Initial OpenRTB Support for the Protected Audience API
Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and were successfully mapped to existing programmatic constructs. Others, like the Protected Audience API, are significantly more complex and require the evolution of OpenRTB for clear […]
Introducing Provisional Attributes
The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language and removing the need for each party to have slightly different interpretations of widely used attributes, the programmatic ecosystem was able to expand exponentially, which […]
TCF Canada v1.1 & GPP String v1.1 Released for Public Comment
IAB Tech Lab released updates to the TCF Canada section string and GPP core string specifications for a 30-day public comment period. The TCF Canada section was first launched in October 2022 to help the industry comply with Canadian privacy laws. The TCF Canada section makes use of the Global […]
IAB Tech Lab Releases In-Depth Analysis Of Google’s Privacy Sandbox For Public Comment, Revealing Significant Challenges
Report Unveils Operational, Transactional, and Commercial Concerns, Measurement Metrics Challenges, and Scaling Obstacles in Early Analysis NEW YORK, Feb. 6, 2024 /PRNewswire/ — Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The […]
IAB Tech Lab Turns 10 Years Old; Unveils 2024 Priorities & Roadmap
Calls for Industry Adoption of Privacy, Addressability, Advanced TV, and Programmatic Standards to Address Industry Challenges NEW YORK, Jan. 18, 2024 /PRNewswire/ — IAB Tech Lab, the global digital advertising technical standard-setting body, unveiled its key priorities and roadmap for 2024 today. The roadmap addresses crucial pain points and challenges, ensuring the industry […]
IAB Tech Lab Accelerates Privacy Taxonomy Project with Fides Language Product Donation
In a significant stride towards advancing privacy in the digital advertising industry, the IAB Tech Lab received a generous donation from Ethyca. Ethyca’s Fides Language (Fideslang) product at the heart of this donation will help accelerate defining privacy standards within the ad tech industry. Tech Lab has expressed enthusiasm for […]
IAB Tech Lab Launches Accountability Platform To Deliver Greater Transparency In The Use Of Personal Data For Addressability
IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the launch of the Accountability Platform, a technical audit framework designed to help businesses deliver greater transparency in using personal data for addressability.
TECH LAB 2023 WRAPPED
We are already deep into 2024 planning, and we’re sure you are too. To help you in achieving your objectives next year, we’ve compiled for you a summary of this year’s Tech Lab standards and resources. We expect 2024 to be another year of massive change in digital advertising. In […]