Ad Product Taxonomy

The Ad Product Taxonomy establishes for the first time a standardized nomenclature for describing the product or service being advertised within a creative unit. It aims to provide publishers with stronger signals to, 1) control the types of ads that are delivered via automated channels and, 2) measure the performance of those ads against internal KPIs.

It joins two other sister taxonomies managed by IAB Tech Lab – the Content Taxonomy 3.0 and Audience Taxonomy 1.1.

The Ad Product Taxonomy was launched by IAB Tech lab in July 2022, and the new specifications are open for public comment until August 13, 2022. 

The Ad Product Taxonomy 1.1 update helps the industry better navigate new regulations that are being introduced in the UK and twenty other countries across the globe, focused on restricting the promotion of foods that are high in fat, sugar, and salt (HFSS).

Download Ad Product Taxonomy 1.1 (Public Comment)

Download Ad Product Taxonomy 1.0 (Current Version)

Primary IAB Tech Lab Contact

Rachit Sharma
Director, Product Management, Privacy Enhancing Technologies (PETs) Programs