The Ad Product Taxonomy was launched by IAB Tech Lab in July 2022 to establish a standardized nomenclature for describing the product or service being advertised. It aims to provide publishers with stronger control over the types of ads that get delivered via automated channels.
It joins sister taxonomies managed by IAB Tech Lab – the Content Taxonomy 3.1 and Audience Taxonomy 1.1. You can view them all and monitor any updates by following the Taxonomy GitHub Repository.
We have released Implementation Guidance for Ad Product 2.0 to ease the transition to the updated taxonomy. We have also released a mapping from Content Taxonomy 1.0 to Ad Product 2.0 and a reverse mapping from Ad product 2.0 to Content Taxonomy 1.0 is in Public Comment until January 24th, 2025.
The following table provides links to previous versions of the Ad Product Taxonomy.
| Version | Features Included | Release Date |
|---|---|---|
| Ad Product Taxonomy 2.0 |
| November 2024 |
| Ad Product Taxonomy 1.1 |
| August 2022 |
| Ad Product Taxonomy 1.0 | Creation of the Ad Product Taxonomy to describe Advertisements | July 2022 |
The following table provides links to all mappings associated with the Ad Product Taxonomy.
| Version | Release Date |
|---|---|
| Ad Product 2.0 --> Content 1.0 | December 2024 |
| Ad Product 2.0 --> Ad Product 1.1 | November 2023 |
| Content 1.0 --> Ad Product 2.0 | November 2023 |
The Ad Product Taxonomy has associated implementation guidance to ease the transition to this updated taxonomy. There is also guidance for migrating away from Content 1.0 by using Ad Product 2.0. See below.