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Tag: programmatic

The Three Deadly Sins of ads.txt and How Publishers Can Avoid Them

In this blog post, we will address some misconceptions and attempt to clarify how publishers should go about deploying and managing ads.txt. Why only three sins and not seven? ads.txt is not complicated enough for seven! ads.txt was never intended to solve every fraud problem in ad tech; it was […]

Brand-Building in the Age of Programmatic Creative

By Ben Kartzman, CEO, Spongecell ‚óŹ As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]