Tag: VAST

INTRODUCING VAST SUPPORT FOR GOOGLE CHROME COOKIELESS ATTRIBUTION REPORTING

IAB Tech Lab’s Advanced TV Working Group introduces an addendum to Video Ad Serving Template (VAST) to support cookieless attribution reporting for Google Chrome browser Attribution Reporting API. Moving Away from Cookies for Attribution Reporting One of the fundamental measurement features of digital advertising is the ability to link a […]

July 12, 2023 / More

Guidance for Uniquely Identifying Creative Asset IDs in VAST

Background: With the release of VAST 4.x, the latest versions of the digital video ad serving template, the Universal Ad-ID feature was introduced to address inconsistencies in how creative identifiers were assigned across various systems. This feature provides a means for an authoritative program such as Ad-ID or any company’s […]

December 18, 2020 / More

IAB Tech Lab Releases Final Version of VAST 4.1

By Amit Shetty The Digital Video Ad Serving Template Version 4.1 (VAST 4.1) was released for public comment on June 14th 2018, and received an unprecedented amount of feedback, reflecting the level of interest in this release of VAST. Following discussions in the Digital Video Working Group, we are now […]

November 8, 2018 / More

VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Advertising

By Amit Shetty Over the last few years, digital video has been in hyper growth mode, with a projected 80% of all internet traffic expected to be video by 2018. This is because of improvements in video technology, wider viewing device options, and an increase in content made available online […]

January 12, 2016 / More