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Today’s Advanced TV Ecosystem
When you sit down in your living room to watch TV, you grab a remote and navigate whatever interface your TV presents. The content you choose to watch may come to that screen in a number of different ways. You might think that since you bought that 50-inch smart TV, […]
IAB Tech Lab Finalizes Global Privacy Platform and Advises the Industry to Prepare for Updated US State-Level Signaling
We are excited to announce that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. The finalization of the GPP would not have been possible without the collaborative efforts of the members of the Global Privacy Working Group and Privacy & Rearc Commit Group representing […]
Ad Format Guidelines for Digital Video and CTV — Now Ready for Industry Adoption!
The Ad Format Guidelines for Digital Video and CTV have now been finalized following the close of a public comment period on these specifications that ended in April 2022. This update has been released following the rapid change and evolution in the video landscape since these guidelines were first launched […]
Understanding the Impact of Platform Privacy Restrictions in the Podcast Marketplace
The IAB Tech Lab Podcast Technical working group has released guidance on how podcast platform privacy restrictions impact content creation and related advertising business models with recommendations on how the community can work together to address the situation. When Apple released the beta version of its Private Relay feature for […]
IAB Tech Lab Expands Open Measurement SDK to Connected TV
IAB Tech Lab, the digital advertising technical standards-setting body, announced today that its Open Measurement SDK (OM SDK) will be made available on Connected TV (CTV) starting in Q3. One of the most widely adopted solutions from Tech Lab, OM SDK gives advertisers flexibility and choice in the verification solutions […]
Using Disclosures to Combat Fraud Collaboratively
At IAB Tech Lab we are continually working with the digital advertising industry to find ways to combat ad fraud. We believe that one key area for this effort is targeted collaboration in response to emerging ad fraud attacks. As we’ve seen in the past, there are diverse types of […]
IAB Tech Lab Releases SHARC For Public Comment
Secure HTML Ad Rich-media Container (SHARC) Improves Managing Ad Interactions for Both Mobile and Web Environments IAB Tech Lab releases a new initiative called SHARC which stands for Secure HTML Ad Rich-media Container. The release is open for public comment for a 30-day period until May 27, 2022.
IAB Tech Lab Announces Ad Format Guidelines for Digital Video and Connected TV
Now Available for Public Comment until April 29, 2022 NEW YORK, NY – March 31, 2022 – IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance […]
Transparency Center Evolves to Further Improve Supply Chain Safety
New features on ads.txt aggregator to better manage and ultimately monetize ad inventory Since 2018, IAB Tech Lab has provided an aggregated database of the Sell Side Transparency Standards to the industry, enabling companies to filter for authorized digital sellers using the ads.txt, app-ads.txt, and sellers.json initiatives. While some companies […]
GARM Brand Suitability: Developing a Collaborative Interpretation of the Standard
In recent years, brands are becoming increasingly interested in understanding the types of content their ads run in front of. This is especially true today, when many brands and agencies view aligning with suitable content as not just a ‘nice to have’, but also as part of their corporate responsibility. […]