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Privacy Enhancing Technologies Evolution Series (PETs)
September 22 @ 1:00 PM - 4:30 PM EDT
Followed by a Networking Reception
This second event in our PETs Series will focus on:
- How PETs work
- What are the different technology components
- What are the techniques to operationalize PETs for different use cases
Join us to dive deeper into core PETs – secure multi-party computing, differential privacy, and federated learning. The event will cover detailed discussion of PETs solutions in market for attribution from Apple, Google, Meta/Mozilla, explainer for differential privacy and different techniques with example applications and an example of federated learning in retail media. In addition, we will preview the Clean Rooms initiative launched by IAB Tech Lab to standardize Clean Rooms processes and operations.
We are still accepting speaker and sponsorship applications for this event, if you’d like to be involved please reach out to: firstname.lastname@example.org
Agenda (subject to change):
|1:00-1:15 PM||Opening Remarks
Dennis Buchheim, VP, Advertising Ecosystem, Meta
|1:15-1:45 PM||Privacy Sandbox Technical Developments
In collaboration with the ecosystem, Google Chrome is working on the Privacy Sandbox initiative to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. During this session, Google Chrome will provide an update on the latest technical developments in Privacy Sandbox.
Christina Ilvento, Privacy Sandbox, Google
Barb Smith, Privacy Sandbox Partnerships, Google
|1:45-2:15 PM||Secure Multi-Party Computation for Advertising
Secure multi-party computation (MPC) promises to be an important component in the digital advertising toolbox, allowing firms to protect data while continuing to offer existing services and innovating new ones. This session will introduce in detail some of the basic building blocks of MPC, present how MPC is being deployed at Magnite and Meta (such as for matching, activation, measurement, and aggregation), review lessons from past efforts, and discuss MPC’s role in the advertising ecosystem of the future.
Andrei Lapets, VP, Engineering & Applied Cryptography, Magnite
James Reyes, Tech Lead, Private Computation, Meta
|2:15-2:50 PM||PETs Attribution Solutions in Market Today
There are several PETs Attribution solutions in market today namely SKAdNetworks, Webkit Private Click Attribution, Chrome Attribution Reporting API, and Meta/Mozilla IPA proposal. This panel of experts will discuss how these different solutions compare and what their plans are in terms of integrating these into their technology stack for attribution.
Ethan Lewis, Chief Technology Officer, Kochava
Rachit Sharma, Director, Product Management, PETs Programs, IAB Tech Lab
Aram Zucker-Scharff, Engineering Lead, Privacy & Security Compliance, The Washington Post
Erik Taubeneck, Research Scientist, Cryptography and Internet Technology, Meta
|2:50-3:10 PM||Differential Privacy: When Anonymization Isn’t Enough
Differential privacy is a deterministic mathematical way to measure and manage privacy and the key technology being applied today in solutions enhancing privacy. This session will dive deep into the math and methods explaining different techniques used in differential privacy and example applications in AdTech.
Bhairavi Vyas, Product Manager, Neustar, a TransUnion Company
|3:10-3:30 PM||Privacy-Preserving Machine Learning using Federated Learning: Introduction and Application to Retail Media
Training machine learning algorithms classically requires data collection in a single place such as a cloud server. Nevertheless, most data is by nature decentralized across many parties such as end-users’ devices (e.g. smartphones and tablets), retailers and publishers. Due to the introduction of data protections regulations and compliance principles such as personal data minimization and purpose limitation, along with potential commercial risks due to data leakage or mis-use, classical machine learning approaches might be no longer suitable.
Federated Learning is a recent and promising privacy enhancing technology (PET) enabling machine learning training at the edge without exchanging (personal) data. In this talk, Maxime Vono, Senior Research Assistant at Criteo, will present Federated Learning, its opportunities for data protection compliance and commercial risk reduction, and an application to Retail Media.
Maxime Vono, Senior Research Scientist, Criteo
|3:30-3:50 PM||Setting Standards and Driving Adoption with Data Clean Rooms
A lot has been said about the importance of data clean rooms, but little detail on how to actually buy, implement, and utilize this critical technology has been discussed. Please join Annalect Chief Innovation Officer, Keith Roberson, and InfoSum VP of Product Marketing, Devon DeBlasio as they discuss the practical application of a data clean room in the real world. How to evaluate the technology, how to execute specific use cases, and how to drive adoption with clients, partners, and across your own organization.
Devon DeBlasio, VP, Product Marketing, InfoSum
Keith Roberson, Chief Innovation Officer, Annalect
|3:50-4:20 PM||Clean Room Interoperability: Unpacking What Standards Can and Cannot Accomplish
As the use of clean rooms increases in popularity, many have identified opportunities for technical standards to streamline workflows within and across different clean room vendors. What problems might these new standards help solve, and for who? What use cases will they support? And what pain points can we expect to remain in the mid and long term? In this conversation moderated by IAB Tech Lab’s VP of Product, Benjamin Dick, you’ll hear from NBCUniversal’s SVP for Data Products and Partnerships, Kaitie Coghlan, Optable’s Chief Product Officer, Bosko Milekic, InfoSum VP of Product Marketing, Devon DeBlasio, and AppFlyer’s General Manager of Privacy Cloud, Edik Mitelman, on the future of clean room standards and open ecosystem interoperability.
Benjamin Dick, VP, Privacy & Addressability, IAB Tech Lab
Chase Engstrom, Global Director of Sales Engineering, InfoSum
Nick Illobre, SVP of Product Strategy, NBCUniversal
Bosko Milekic, Chief Product Officer, Optable
Edik Mitelman, GM, Privacy Cloud, AppsFlyer
|4:20-4:25 PM||Closing Remarks
Shailley Singh, SVP, Product & Chief Operating Officer, IAB Tech Lab
|4:25-6:00 PM||Networking Reception|
This event will take place at the IAB Tech Lab office in New York City. Virtual option is available.
*For in-person attendess: Prior to registering, please review the IAB and IAB Tech Lab Event and COVID-19 Policy and Code of Conduct page. Attendees will be required to show proof of two vaccinations and ID upon arrival, and sign an attestation form at check-in.*
Dennis leads Meta’s efforts to more effectively collaborate with the advertising ecosystem on standards and solutions related to privacy, ads measurement, brand safety, and more. Dennis joined Meta in 2021 after 4 years as the CEO/GM of IAB Tech Lab, the digital advertising industry’s global technical standards body. Prior to IAB Tech Lab, Dennis spent 14 years in advertising technology product leadership roles at Yahoo and Microsoft, after starting his career in software at Apple, Oracle, and a Pinterest predecessor he co-founded. Dennis holds degrees in Computer Science and Business Economics from Brown University.
Devon is the Vice President, Product Marketing at InfoSum. Joining at the start of 2022, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity, privacy, and security.
Devon has more than 14 years of experience helping the world’s top brands, agencies, publishers, platforms, and walled gardens build better data-driven strategies. Prior to InfoSum, Devon was the Senior Director of Product Marketing at Neustar, a TransUnion company, leading go-to-market efforts across their Marketing Solutions business including identity resolution, data management, activation, measurement, and privacy/cookieless solutions.
Ben is Vice President, Privacy & Addressability at IAB Tech Lab. He leads product within Tech Lab’s identity and transparency groups, and works closely with ad tech platforms, agencies and publishers to address challenges faced within automated, data-driven media buying / selling.
Prior to joining IAB Tech Lab, Ben led digital trading at GroupM for Nestlé’s 85 brand portfolio across North America. In this capacity he was responsible for overall product performance of the Nestlé Trade Desk (NTD) – a bespoke data and trading solution specifically to service Nestle brands – as well as brand-specific programmatic strategy and associated functions, including measurement & optimization, ad operations, and private marketplace development. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann, where he led programmatic and attribution strategies for large global brands like MasterCard, NBC Universal, Barclays, and Harvard Business School.
Ben received a B.S. in Communications Theory and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University. He lives in Brooklyn, NY.
Chase Engstrom serves as Global Director of Sales Engineering at InfoSum. In his role, Chase works as a technical advisor for InfoSum’s product suite across the company’s strategic partners and global clients.
Prior to joining InfoSum, Chase was Director of Partnerships at LiveRamp where he led initiatives building identity graphs while ensuring consumer privacy & compliance.
Nick Illobre is responsible for product strategy and business development for NBCUnified, NBCUniversal’s enterprise data and identity platform that united first-party consumer data sets from across NBCU. Nick most recently led the product management team at Veeva Crossix. He was responsible for audience targeting and measurement products at Veeva Crossix including the release of DIFA TV where linear television campaigns could be measured to understand the impact on pharmaceutical champaigns. Prior to his time Veeva Crossix, Nick was head of product for dentsu’s M1 platform and helped to build the digital media buying capabilities within Merkle.
Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.
Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.
Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.
Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.
Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.
Andrei Lapets, Ph.D.
Dr. Andrei Lapets is currently VP of Engineering and Applied Cryptography at Magnite, where he focuses on integrating PETs such as secure MPC and homomorphic encryption into audience creation, activation, and attribution workflows. He also serves as a board member and chairs the Technical Committee for the MPC Alliance, a consortium of over 50 companies offering MPC-enabled products and services.
Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development, production deployment, and evaluation of secure MPC solutions, with a focus on usability and web-based delivery. Andrei has 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University.
Andrei Lapets, Ph.D.
Having served previously as Lead Software Engineer and then VP of Engineering, Ethan provides leadership on Kochava product innovation and strategy as the current CTO. Ethan has expertise in virtual reality, augmented reality and research projects for the Department of Defense. He is skilled in Golang, Java, C++, Python and many other programming languages and technology stacks. With a passion for distributed computing, computer visualization and distributed ledger technology, it’s common for Ethan to dig into the code with his development teams or to architect projects from scratch. Ethan has a history writing software with a focus on performance optimization and testing as a lead engineer at IBM’s B2B Cloud Services Division.
Bosko is the co-founder and chief product officer of Optable, the secure and interoperable data collaboration platform designed for the media and advertising industry. He is a seasoned technology entrepreneur with over 15 years of experience building and leading teams developing advertising and marketing technology products.
Prior to Optable, Bosko was a co-founder and CTO of AdGear, an advertising technology company acquired by Samsung Electronics in 2016. While at Samsung Ads, he led global teams of product managers and engineers through several years of triple digit revenue growth.
Bosko started his career as a systems developer in the telecommunications industry, and spent several years as an active contributor of open-source operating systems and networking software. He eventually developed an interest in advertising technology, challenged by the scale and complexity of the field, and has been at it ever since. He lives in Montreal, Canada with his family and holds a B.Eng in Computer Engineering from McGill University.
Edik is the General Manager of Privacy Cloud at AppsFlyer. The AppsFlyer Privacy Cloud is an ecosystem collaboration and innovation environment which preserves end-user privacy. From the data infrastructure, through Data Clean Rooms, leveraging Privacy Enabling Technologies, to a marketplace where app developers, publishers, and tech partners can all collaborate to create a better, safer digital experience for all of us.
The first part of his career, Edik spent in an elite IDF intelligence unit in software development roles. Later he transitioned into product management and held various senior and executive positions in companies from very small to very big, such as Conduit and Wochit.
Prior to joining AppsFlyer at the beginning of 2021, Edik was Director, AutoCAD Mobile, and the Autodesk Tel Aviv site lead, leading the transition of the heavy, 35-year-old desktop AutoCAD to be fully available on mobile devices.
Edik holds a Global MBA from the Arison School of Business at the IDC Herzliya and a B.Sc. from the Tel Aviv University in Math and Computer Science. He now runs the Venture Creation and Product Innovation program as part of the GMBA.
He is based in Tel Aviv, a proud father to a 5-year-old daughter, and in his free time, Edik is a professional trivia player and an avid sports fan, ranging in all kinds of sports from F1 to baseball.
Keith leads innovation across measurement and optimization at Annalect in NYC. During his time at Annalect he has done extensive work with cleanrooms including building out Attribution solutions and a unification process across ADH, FB AA, and AMC. He has been with OMG since 2009 and joined Annalect in 2012 with a specific focus on advanced analytics. Throughout his time with Annalect he has worked across 25+ clients and a range of industries including CPG, Retail, Pharma, Automotive, Finance, and Gaming. His team is currently in the process of building out a distributed analytics framework that combines custom developed measurement solutions layered with a unification process to provide a holistic view of performance across walled garden cleanrooms and neutral cleanrooms such as Infosum. Keith holds a Master of Science in Econometrics and mathematic economics from the London School of Economics. Outside of work he enjoys doing family workouts on his Tonal and playing basketball, tennis, pickleball, and spikeball. Keith lives in Brooklyn NY with his wife and two children.
Aram Zucker-Scharff (he/him) is the Engineering Lead for Privacy & Security Compliance at The Washington Post. He currently co-chairs the W3C’s Private Ad Technology Community Group. He previously worked on the Zeus team, helping publishers to maximize site performance and revenue. He has also worked on The Washington Post’s Ad Tech R&D and Big Data teams. Aram has developed open-source tools for publishers and consulted on content strategy and digital newsroom workflows. He has also worked as a full stack developer, journalist, community manager and contributed to WordPress Core. He has appeared in WIRED, The Atlantic, Fast Company, AdExchanger, Digiday, Poynter, Nieman Lab, journalism.co.uk and Columbia Journalism Review.
Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.
Barb leads a team of Privacy Sandbox experts who work with a range of stakeholders including ad tech companies, advertisers and publishers, to gather ecosystem input and test the Privacy Sandbox technologies. Prior to joining Google, Barb developed her career in online news, working in digital business, product and partnership roles for news organizations and publishing technology companies in the U.S.
Erik Taubeneck (he/him) is a Research Scientist at Meta focused on privacy in the advertising industry. Inventor of Private Lift Measurement and a co-author of Interoperable Private Attribution, a proposed standard in the W3C. Unifies disparate technical capabilities like privacy, cryptography, and data science into novel products and industry solutions.
Maxime Vono is a Senior Research Scientist at Criteo AI Lab, one of the leading AI Labs in Europe with several publications in top-tier venues while furthering the application of machine learning to the evolving field of computational advertising. Previously, he was a researcher at Huawei and held a visiting research position at the University of Oxford. His main expertise is in federated learning, a recent PET enabling a machine learning algorithm to be trained across decentralized edge devices without requiring data centralization. Beyond federated learning, he is also working on privacy-preserving machine learning featuring other important PET such as differential privacy, multi-party secure computation and trusted execution environments; with a particular emphasis on their applications to advertising.
Bhairavi is leading the product strategy, growth and development of Neustar’s Clean Room and Unified Identity data platform products with a focus on data privacy and innovation. Her team is building data collaboration solutions with various PETs for media measurement and hi-def audience targeting. Before Neustar, Bhairavi worked as a Tech Lead at some of the Silicon Valley favorites such as LinkedIn, Yahoo and Google. Bhairavi is based in the San Francisco Bay Area, California.
Additional events in this series will be:
- December 8th: Tech Lab PETs Working Group Deliverables and Updates (in-person & virtual component TBD)