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Advanced TV: Binge Series – NYC (Paid Conference)

December 7, 2023 @ 8:00 AM - 5:00 PM EST

 

 

From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel.

Join IAB Tech Lab in NYC on December 7 for our third and final event of the Advanced TV: Binge Series. We’ll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management, Server Side Ad Insertion (SSAI), and viewability across ALL screens.

The ‘Binge’ Series of events will bring experts from the TV, digital video, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability. 

We will discuss TV across different delivery channels like AVOD, FAST, MVPD, Addressable Linear, and Broadcast over CTV and other devices, and discuss how buyers can streamline interoperability and reconciliation across all of these. 

Attendees can expect candid and contentious debates on technologies like universal ad ids, reconciliation across screens, and facilitate ways for any advertiser buying video to get the best performance from across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere.

 

This event series is in-person, only.

 

Agenda

8:00 – 9:15 AM

Breakfast

 

9:15 – 9:30 AM

AdvancedTV: Convergence Needs New Foundations

 

Anthony Katsur, CEO, IAB Tech Lab

9:30 – 9:50 AM

Thinking Beyond CTV

The business case for Tech Lab’s Advanced TV initiative and what it means for our industry.

 

David Kalman, Partner, McKinsey & Company

Jill Wittkopp, VP, Product, IAB Tech Lab

9:50 – 10:25 AM

What Does Video Everywhere Mean?

How do buyers and sellers think about video ads in different environments? Learn from our experts as we get both the buy and sell side perspective on what cross platform video means in the ecosystem.

 

Todd Bender, SVP, Advertising Platforms

Karen Chan, Group Director, Investment Innovations, GroupM

Daniel Church, Head of ATV Product, Beachfront

Gianna Gammieri, Senior Director, Advanced Advertising Product, WBD

Moderator: Anthony Katsur, CEO, IAB Tech Lab

10:25 – 10:45 AM

Unlocking Video Inventory Value with Creative IDs

Tech Lab’s Advanced TV Commit Group, leaders in television advertising, have identified key initiatives for 2024. Creative IDs enable myriad use cases, we’ll discuss what those are and why this foundational part of the process matters to all participants in the supply chain.

 

Nada Bradbury, CEO, AD-ID

Moderator: Katie Stroud, Sr. Product Manager, IAB Tech Lab

10:45 – 11:20 AM

Networking Break

 

11:20 – 11:40 AM

In-Venue CTV: The Need for Standards

Loop Media’s Chief Product Officer, Explores their Unique Streaming TV for Business Platform and Advocates for use of Universal Creative ID, Mezzanine File Management, Captioning, and Brand Categorization in VAST

 

Liam McCallum, CPO & Co-Founder, Loop Media Inc.

11:40 – 12:15 PM

Identity in Advanced TV

As buyers and sellers think about Video Everywhere, what does that mean for identity in Advanced TV? What are the trends around individual versus household measurement? How do you think about identity for addressable audiences across devices? We’ll hear from a panel of experts on best practices.

 

Josh Chasin, CMO, VideoAmp

Davide Rosamilia, Director, Product Management, ID5

Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab

Benjamin Vandegrift, VP, Measurement Solutions & Innovations, VAB

12:15 – 12:40 PM

OpenRTB and Advanced TV: Utilizing Video-level Data and Content Identifiers for Contextual Success

Contextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. See how companies continue to improve upon this tactic.

 

Richie Hyden, President, COO and Co-founder, IRIS.TV

Amit Nigam, VP of Product, Beachfront

12:40 – 2:00 PM

Lunch

 

2:00 – 2:25 PM

Video Placement Types

As video placements evolve, so do the terms used to define them. Hear about the newest OpenRTB/AdCOM release that updates the way that instream and other placement types are signaled in programmatic.

 

Iana Feliciano, Sr. Director, Programmatic Advertising, Raptive

Hillary Slattery, Programmatic, Product IAB Tech Lab

2:25 – 2:45 PM

OpenRTB takes on CTV

In 2022, Tech Lab released OpenRTB 2.6, introducing the ad pods standard to the programmatic ecosystem. Since then, the Programmatic Supply Chain working group has been hard at work continuing to release features to support CTV use cases. Join this session to learn about ad pods, duration floors, and upcoming proposals.

 

Anthony Bursae, Sr. Director, Product Management at Publica by IAS

2:45 – 3:20 PM

Networking Break

 

3:20 – 3:40 PM

Closing the Viewability Loop: The Open Measurement SDK for CTV

With CTV SDKs in market, and more support on the way, learn everything you need to know about viewability measurement in AdvancedTV. What measurement challenges associated with CTV ads does OM SDK for CTV solve for? And what does OM certification mean for Ad Platforms & publishers working with advertisers?

 

David Dworin, Chief Product Officer, Freewheel

Chris Troein, Principal Software Engineer, Oracle

Moderator: Jarrett Wold, VP Member Solutions, Services & Compliance, IAB Tech Lab

3:40 – 3:55 PM

The Future of VAST

VAST is one of the most critical standards in video advertising, yet the industry struggles to adopt the latest features and versions of the standard. IAB Tech Lab has put forth a survey to critical supply chain participants to help us understand how best to evolve the requirements of digital video creative. We’ll share the results and chart a course for the future.

 

Sarah Kirtcheff, Director, Verification Services, Protected Media by Mediaocean
Katie Stroud, Sr. Product Manager, IAB Tech Lab

3:55 – 4:15 PM

Watermarks Today and What it Means for the Future

Never heard of an audio or video watermark before? Learn how they are used today and how we think they can be standardized to shape the future of TV advertising.

 

Caroline Horner, Coalition for Innovative Media Measurement

David Unsworth, VP Technical Operations, Extreme Reach

Moderator: Katie Stroud, Sr. Product Manager, IAB Tech Lab

4:15 – 4:25 PM

Ad Product Taxonomy

Competitive separation is a requirement and a programmatic challenge. Learn more about Tech Lab’s recently released Ad Product taxonomy to learn how it can help.

 

Katie Shell, Associate Product Manager, IAB Tech Lab

4:25 – 5:00 PM

Defending Against Ad Fraud in CTV

All aspects of the digital advertising ecosystem are vulnerable to the consequences of CTV fraud, but the question remains: why is it persisting, and how can we bring about meaningful change? In this panel discussion industry experts will delve into the challenges of CTV fraud and the need to incentivize change.

 

Justin Adler-Swanberg, Director of Product Management, HUMAN

Eric Hammond, Sr. Sales Engineer, DoubleVerify

Curt Larson, CPO, Sharethrough

Moderator: Jill Wittkopp, VP, Product, IAB Tech Lab

5:00 – 5:15 PM

Sustainability in Video Advertising

We’d be remiss not to speak about sustainability in the world of video advertising. How should we think about the carbon footprint of video ads? Are there any quick wins we should think about as the industry continues to invest in this channel?

 

Lillie Ratliff, Head of Research & Solutions, Scope3

5:15 – 5:25 PM

Closing Remarks

 

Anthony Katsur, CEO, IAB Tech Lab

5:25 – 6:30 PM

Cocktail Reception

 

Pricing Tiers

  • 525/600 Tier 3, Nov 16- Dec 7

 

 

Speakers:

Justin Adler-Swanberg

Director of Product Management
Human

Justin Adler-Swanberg is the Director of Product Management at HUMAN. Working on product strategy for HUMAN’s media business, Justin’s, focus is supporting and enhancing leadership in quality and compliance protections across the advertising landscape. Before joining HUMAN, Justin was the Director of Product Strategy, Quality, and Compliance and the Director of Marketplace Quality at MediaMath. Prior to MediaMath, Justin was Senior Manager of Supply and Network Quality at GroundTruth (formerly xAd).

Justin Adler-Swanberg

Director of Product Management
Human

Todd Bender

SVP, Advertising Platforms
Paramount

Todd Bender is SVP of Advertising Platforms at Paramount. In this role, he is responsible for developing and maintaining the technology that powers Paramount’s premium video advertising platform EyeQ. Bender played a critical role in EyeQ’s global expansion, bringing one of the biggest premium video advertising platforms in digital media to regional and multinational marketers worldwide. 

An accomplished executive with highly developed skills in all aspects of digital media, Bender also oversees Conduit, an innovative programmatic platform that directly integrates with major players in the ecosystem. 

Prior to joining Paramount, Bender held positions at Videology, Nokia and Digitas.  

He received his Bachelor of Science degree from Boston University.

Todd Bender

SVP, Advertising Platforms
Paramount

Nada Bradbury

Chief Executive Officer
AD-ID

Nada Bradbury is the Chief Executive Officer at AD-ID, the industry’s pre-eminent advertising
registry. AD-ID provides standardized identity management for ad creatives. Since joining in
January 2023, she has been the chief architect of the company’s transformation to ensure
advertising transparency and accountability in an increasingly digital ecosystem.

She has spent over two decades of her career in senior operating roles including strategy,
product development, marketing and commercial operations in the advertising, measurement
and media industries. Nada has a proven track record of implementing growth strategies,
overseeing complex strategic partnerships and creating value for employees and stakeholders
alike. She has a deep and holistic understanding of media and advertisers and how best to
serve them.

Nada previously served as Global Head of Partnerships at Nielsen where she led Nielsen’s data
initiatives and transformation to a big data first strategy. With deep expertise across identity,
viewing metrics, analytics and data science to support new and existing products and currencies
for customers across a large number of verticals, globally. Prior to that, she led strategy and
measurement products at NielsenIQ (previously known as ACNielsen).

Currently, Nada serves on the Advisory Board for the IAB Tech Lab Advanced TV Initiative.

Nada received her bachelor’s degree in business administration with a concentration in
marketing from the University of Illinois at Urbana-Champaign.

Nada Bradbury

Chief Executive Officer
AD-ID

Anthony Bursae

Senior Director, Product Management
Publica by IAS

Anthony Bursae is a Senior Director of Product at Integral Ad Science (IAS), a leading global media measurement and optimization platform. Anthony is primarily responsible for the Connected TV (CTV) measurement roadmap across advertiser, publisher, and media platform product lines. Prior to IAS, Anthony held lead roles across client services and product at companies such as DigitalGlobe and PlaceIQ.

Anthony Bursae

Senior Director, Product Management
Publica by IAS

Karen Chan

Group Director of Investment Innovation and Marketing
GroupM

Karen Chan is the Group Director of Investment Innovation and Marketing at GroupM, where she promotes a holistic and cross-functional approach to the evolution of media. She creates innovative ideas and processes including continuous play and measurement advancements, manages media, tech, data, and platform partnerships, and champions internal communications, partner marketing, and events cross GroupM. Karen previously worked at VIZIO, MediaMath, Tremor Video, and SHE Media (Penske Media Group). She is an active member of GroupM’s AAPI ERG and industry groups, and mentors industry up-and-comers. Karen’s contributions have been recognized with honors such as Adweek Media All-Stars 2023, Broadcasting + Cable’s NYC TV Week 40 Under 40, FierceVideo’s 2022 Emerging Leaders, and Cynopsis’ Top Women in Tech in 2020. 

Karen Chan

Group Director of Investment Innovation and Marketing
GroupM

Josh Chasin

Chief Measurability Officer
VideoAmp

As Chief Measurability Officer, Josh boasts over 30 years of market research and audience measurement experience. Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its influence on advertising’s ever-evolving landscape. Josh serves as President of the Media Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.

When not focusing on advertising, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band’s 2004 DVD, “Live From the Beacon Theater,” earning him the honor with the Recording Industry Association of America.

Josh Chasin

Chief Measurability Officer
VideoAmp

Daniel Church

Head of Advanced TV Product
Beachfront

Daniel Church is a savvy and strategic product leader with nearly a decade of experience driving advertising innovation across the TV industry. One part builder and one part strategist, Church currently serves as the Head of Advanced TV Product at Beachfront Media, where he leads the company’s efforts to uniformly connect cable, broadcast, and connected television within modern advertising marketplaces. A market-renowned expert in TV infrastructure and high-frequency ad trading, Church has authored several patent-pending technologies around Advanced TV. Prior to his role at Beachfront, Daniel served in similar roles at FreeWheel, StickAds.tv (Acquired by FreeWheel), and Smaato.

Daniel Church

Head of Advanced TV Product
Beachfront

David Dworin

Chief Product Officer
FreeWheel

David Dworin is the Chief Product Officer of FreeWheel, a global technology platform for the TV advertising industry. In this position, David oversees and defines FreeWheel’s product vision, strategy, design and development worldwide. He leads FreeWheel’s global product team, including product management, product marketing, data science and design, ensuring that the company continues to pioneer and innovate new solutions and offerings that meet the needs of clients and propel the marketplace forward.

David Dworin

Chief Product Officer
FreeWheel

Iana Feliciano

Senior Director, Programmatic Advertising
Raptive

Iana Feliciano is currently the Senior Director of Programmatic Advertising at Raptive, the exclusive media agent for 5,000+ premium, diverse, expert lifestyle creators.

In this role, she leads the programmatic partnerships team and drives strategic initiatives across all of Raptive’s demand partnerships, and connecting more than 5,000 creators to the best advertising technology partners across the industry.

 

Prior to Raptive, Iana was the Manager of Programmatic Revenue at Chegg, where she managed the advertising revenue and operations for Chegg’s free-to-use tools.

Iana Feliciano

Senior Director, Programmatic Advertising
Raptive

Gianna Gammieri

Senior Director, Advanced Advertising Product
WBD

Gianna Gammieri

Senior Director, Advanced Advertising Product
WBD

Eric Hammond

Senior Sales Engineer / Fraud Analyst
DoubleVerify

For over a decade, Eric Hammond has been championing Fraud Fighting, building effective anti-fraud optimization strategies, and advocating for industry awareness. He joined DoubleVerify in 2018, where he lead fraud-related investigations and client communications, mentoring teams during commercial activation across IVT/fraud protection products. Eric also creates and maintains DoubleVerify’s main Fraud onboarding and education programs, both internally and across advertiser, partner platforms, and publisher clients. Eric’s vast hands-on experience in digital advertising spans from Ad Verification to both Agency and Platform side. He started out at MediaCom in Ad Operations and later global account technology manager for targeting and attribution strategies. Then, he moved to the platform side, as a client solutions manager for DSP and SSP clients at IPONWEB, before moving to Ad Verification in 2018 where he began investigating and detecting fraud schemes for DoubleVerify.

Eric Hammond

Senior Sales Engineer / Fraud Analyst
DoubleVerify

Caroline Horner

Consultant
CIMM

Caroline Horner is an industry pioneer who specializes in delivering large-scale data analytics solutions in support of multi-platform advertising and media businesses.  She led TV and cross-platform product teams at 605 and Comscore/Rentrak, and shaped the addressable and viewer measurement practices at Dish Network.  She also served in executive positions at traditional and digital advertising agencies.  Recently she completed the Smart[er] TV Data Initiative for CIMM, which surveyed the industry for requirements and solutions that could improve the media measurement ecosystem.

Caroline Horner

Consultant
CIMM

Richie Hyden

Co-Founder & Chief Operating Officer
IRIS.TV

Richie Hyden is a Co-Founder and COO of IRIS.TV, a content data platform that enables better viewing experiences and advertising outcomes in streaming media. An expert in video data connectivity, Richie has helped media and marketers maximize the value of their investment in video and Connected TV. Prior to IRIS.TV, Richie held operations and marketing roles at Jukebox Television where he was responsible for accelerating the growth of the team and the development of the company’s platform. Richie shares his insights on the evolution of media, video, and AI as a contributing writer for publications such as AdExchanger, MarTechSeries and MediaPost. Richie also played professional water polo in the US, Europe and Australia and received his BA in International Relations and Economics from Bucknell University.

Richie Hyden

Co-Founder & Chief Operating Officer
IRIS.TV

David Kalman

Partner
McKinsey & Company

David is Partner based in Seattle. He leads McKinsey’s MarTech hub Globally, and in North America is a co-leader within McKinsey’s Digital Marketing Operations and Technology group. He focuses on MarTech and general marketing strategy with deep expertise implementing E2E omnichannel digital transformations across industries.

 

Prior to McKinsey, David spent over 17 years leading technology for numerous media agencies including at IPG, Omnicom, WPP and independents. He managed large scale technology programs, architecting and working with industry leading solutions providers to deliver impactful customer experiences with leading brands such as Toyota, Mattel, BMW, Microsoft.

David Kalman

Partner
McKinsey & Company

Anthony Katsur

Chief Executive Officer
IAB Tech Lab

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Anthony Katsur

Chief Executive Officer
IAB Tech Lab

Sarah Kirtcheff

Director, Verification Specialists
Protected Media by Mediaocean

Sarah Kirtcheff is currently Director, Verification Specialists at Protected Media by Mediaocean. Sarah has over 20 years experience in Ad Tech, having worked for publishers and adservers. She has worked for companies such as NBC Universal and Yahoo. Sarah is a long-standing member of the IAB and has participated in the Digital Video Committee since VAST was first introduced. Sarah holds a degree in Broadcasting and Electronic Communication from Marquette University along with a minor in Computer Science.

Sarah Kirtcheff

Director, Verification Specialists
Protected Media by Mediaocean

Curt Larson

Chief Product Officer
Sharethrough

Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects, he led the rollout of new mobile handsets and services for Vodafone Japan.

He then moved to Silicon Valley and led several product management teams, including as a founding employee at Jibe mobile (now Google), growing and taking RingCentral public, and 8 years at Sharethrough, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model.

He has co-authored numerous programmatic specs with the IAB and is active in the industry.  He has experience leading product, UX, analytics, business development, operations, marketing, and publisher sales.

Curt Larson

Chief Product Officer
Sharethrough

Liam McCallum

Chief Product Officer & Co-Founder
Loop Media, Inc.

Liam is an experienced Mediatech executive with 20 years experience leading international product development teams. Enjoying a career foundation at Electronic Arts Asia, Liam, as Director of Online Technology, built the online platforms that powered the world’s most successful online games — “Liam has a unique ability to foresee upcoming trends, then build the supporting technology for millions of users.” – Andrew Wilson, CEO of Electronic Arts, Forbes’ 2015 most Powerful American CEO’s Under 40. After 10 years with Electronic Arts, Liam left to found QVIVO, an enterprise cloud media platform with lead investment from the SingTel Group who serve over 550 million mobile customers around the world. In addition, Liam is board member and advisor to the Hong Kong charity Lizzie Bee, a foundation dedicated to bringing art projects to the underprivileged of all ages. McCallum is based in Loop’s Burbank, CA headquarters.

Liam McCallum

Chief Product Officer & Co-Founder
Loop Media, Inc.

Amit Nigam

Vice President, Product
Beachfront

Amit Nigam is a seasoned product and partnerships executive with a demonstrated history of working in the media, marketing, and advertising industry. Currently, Nigam serves as the Vice President of Product at Beachfront Media, where he leads the sell-side ad server’s Product management team and drives the vision, strategy, and execution of the company’s key roadmap initiatives. Prior to joining Beachfront, Nigam served in executive product positions at ad tech companies Perion and Eyeview. Nigam has also held key media buying and strategy roles at OMD, Horizon Media, and Maxus, where he worked closely with leading brands including PepsiCo, Kraft, and Arm & Hammer.

Amit Nigam

Vice President, Product
Beachfront

Lillie Ratliff

Head of Research and Solutions
Scope3

Lillie Ratliff is the Head of Research and Solutions at Scope3, the collaborative sustainability platform decarbonizing media and advertising. She oversees the Client Solutions and Data Science and Analytics teams that drive Scope3 innovation, data-driven decision making, and client outcomes via servicing and support.

Lillie Ratliff

Head of Research and Solutions
Scope3

Davide Rosamilia

Director, Product Management
ID5

Davide Rosamilia is the Director, Product Management at ID5. He has nearly fifteen years of experience in adtech, initially in client services and then transitioning to helping firms to improve their product offering.

Prior to ID5, Davide worked at Tapad as their Director of Solution Engineering in Europe. Davide has experience working in-house with a number of agencies such as Tradedoubler, Clickpoint and GroupM, in addition to working as an external consultant with numerous companies across the globe.

Davide Rosamilia

Director, Product Management
ID5

Katie Shell

Associate Product Manager
IAB Tech Lab

Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio, focusing on taxonomies and programmatic practices.

Katie Shell

Associate Product Manager
IAB Tech Lab

Shailley Singh

Executive Vice President, Product & Chief Operating Officer
IAB Tech Lab

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

 

Shailley Singh

Executive Vice President, Product & Chief Operating Officer
IAB Tech Lab

Hillary Slattery

Director of Programmatic, Product
IAB Tech Lab

Hill is a dad joke aficionado, avid reader, podcast junky, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech.

Hillary Slattery

Director of Programmatic, Product
IAB Tech Lab

Katie Stroud

Senior Product Manager
IAB Tech Lab

Katie Stroud

Senior Product Manager
IAB Tech Lab

Chris Troein

Principal Software Engineer
Oracle

Chris is a Principal Software Engineer at Oracle Moat, the suite of measurement solutions offered by Oracle Advertising.  In this role he is responsible for supporting ad viewability measurement in in-app environments, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs, expanding test coverage, and development of test apps. Chris also has been working on Oracle’s In-Game integrations, enabling tracking of ads in 3D-rendered environments, through prototyping, specification development, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York, NY.

Chris Troein

Principal Software Engineer
Oracle

David Unsworth

Vice President, Technical Operations
Extreme Reach

As Vice President, Technical Operations at Extreme Reach, David is responsible for core media processing within ER platforms and facilities. With a career in Broadcasting and Telecommunications spanning four decades, David has led the introduction of several new technologies and paradigm shifts in the News and Entertainment industries. At ER he leads a team focused on operational efficiency, application of new technology, and process automation that have been a driving force in the growth of the business.

David Unsworth

Vice President, Technical Operations
Extreme Reach

Benjamin Vandegrift

VP, Measurement Solutions & Innovations
VAB

As VP of Measurement Solutions & Innovations, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology.

Prior to joining the VAB, Ben has spent the past 10 years building a reputation for being a passionate, innovative, and engaging leader in media. He began his career at Comcast Effectv, where he was instrumental in the design, development and deployment of multiple innovative media measurement and attribution solutions. He served as a lead of their Audience Intelligence initiative, which at the time was one of the first advanced audience-based buying and measurement solutions in the industry. In addition, Ben was a lead in the development and deployment of Effectv’s suite of attribution solutions allowing marketers to evaluate the lower-funnel impact of their video campaigns.

Following his time at Effectv, Ben spent over two years at TVSquared where he served as Director of Product Marketing where he honed his ability to understand and explain the intricacies of cross-platform measurement and attribution solutions. In this role, Ben led the activation efforts across their Enterprise and Advanced TV client base, working with organizations including Spectrum Reach, Cox Media, Ampersand, Tegna, and Tubi. While at TVSquared, he educated and coached over 5,000 media professionals across the US and Europe on measurement technology, methodology and data positioning.

Ben’s experience developing and deploying video measurement and attribution solutions for over 10 years enables him to ask the right questions so that he can effectively translate the capabilities and value of measurement solutions to marketers.

Benjamin Vandegrift

VP, Measurement Solutions & Innovations
VAB
Jill Wittkopp VP Product IAB Tech Lab Headshot

Jill Wittkopp

Vice President, Product
IAB Tech Lab

Jill Wittkopp

Vice President, Product
IAB Tech Lab

Jarrett Wold

Vice President of Member Solutions, Services, and Compliance
IAB Tech Lab

Jarrett Wold

Vice President of Member Solutions, Services, and Compliance
IAB Tech Lab

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Details

Date:
December 7, 2023
Time:
8:00 AM - 5:00 PM EST

Venue

Convene, Midtown East
101 Park Avenue
New York, New York 10178 United States
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