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Privacy Policy

This Privacy Policy was last modified on January 12, 2022.

This Privacy Policy forms part of our TERMS OF USE and describes how IAB Technology Laboratory, Inc. (“IAB Tech Lab,” “we,” “us,” or “our”) collect, use, and disclose (collectively, “process”) information of our Website visitors (“you” or “your”). Terms not defined in this Privacy Policy take their meaning from the Terms of Use linked above.

We may, in our sole discretion, add, modify, or delete provisions of this Privacy Policy at any time. We will post the effective date of any change at the top of this Privacy Policy. Your use of our Website after the effective date of any such modification means you agree to be bound by the Privacy Policy, as modified. Please review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.

You voluntarily provide personal information to us (or a third-party service provider on our behalf), such as name, postal address, email, or telephone number, when you take actions such as registering on our Website (e.g., for access to the “IAB Tech Lab Tools Portal”) or making a request for information or services. We may process this information for purposes such as responding to your requests or providing you with marketing, transactional communications, or access to events, interactive features (e.g., conferences or webinars), or other services. 

We, or a third-party service provider on our behalf, may process payment-related information provided by you (or on your behalf) via the Website for the purpose of billing you for products, services, or event tickets you purchase through our Website.

We may use first- or third-party “cookie” technology that can process information associated with devices that visit our Websites. Although the term “cookie” commonly is used to refer to a small text file stored on a device, we use the term “cookie” in this Privacy Policy to refer generically to any technology that can track information in relation to your visit to our Website, such as a “pixel tag.”

These “cookies” typically do not collect data from your device that identifies you directly (e.g., by name or address) but, rather, by a pseudonymous cookie ID or a mobile “ad id,” each of which is represented by a randomized set of alphanumeric characters, or perhaps an email address (oftentimes hashed). However, depending on the purpose for which such cookies are used, the third party that operates such cookies may associate your “cookie information” (such as described in this section) with other information that the third party holds internally, which may identify you more directly.

“Cookie information” typically includes such data as the referral web domain, the type of operating system and browser you are using, mobile device identifiers, IP address, pages that you visit, the date and time of your visit, how long you stay on a page, location data, information relating to activities on our Website (e.g., “clickstream” data), log-in details, and other technical attributes of visits to our Website. This information may be processed for purposes such as analytics (e.g., understanding how visitors utilize our Website, visitor demographics), advertising (targeted or otherwise) and related measurement purposes (e.g., understanding its effectiveness, attribution), confirming membership status or what products you (or the entity to which you may be associated with) subscribed to, and storing log-in information so you don’t have to re-enter them each time you return to our Website.

You may stop or restrict cookies on your computer or delete them from your browser by adjusting your web browser preferences and you should consult the operating instructions that apply to your browser for instructions should you wish to do so and in general to determine how best to configure your browser settings to meet your requirements.

Further, to opt-out of use of Google Analytics (a third-party service provider used on our Website), you can download this browser add-on: We disclaim all responsibility for, and do not control, any opt-out mechanisms provided by any third party.

Interest-Based Advertising: If a third party serves advertising to you on our Website or on another digital property on our behalf, the third party may process information about your visits to our Website or other websites around the Internet, information that we may provide it, advertisements that you interact with, or other information about you in order to serve advertisements about products and services that may be of interest to you. This type of advertising is known as interest-based advertising. In the course of serving interest-based ads, these service providers may use cookies and other technologies, such as those described or mentioned above in this Privacy Policy. IAB is a founding member of the Digital Advertising Alliance, and if you would like more information about interest-based advertising, and to know your choices about not having this information used by those that participate in the Digital Advertising Alliance, please click here:

Our Website may display information from third parties, such as promotions, offers, or links to third-party digital properties.

Some IAB Tech Lab services, such as seminars, educational events, conferences, newsletters, and discussion groups, are sometimes sponsored by other companies that are not under our control. When you participate, register, or engage with certain of our services, we may disclose your business contact information, such as name, email address, title, and country location, to our sponsors, subject to your use of any opt-out mechanism that we may provide to limit such sharing of information from us to those sponsors.

We encourage you to be aware when you leave our Website or take advantage of advertised offers, links, or other references, many of which may direct you or your Internet browser to digital properties of a third party. Even if we have a relationship with a third party you may encounter or see on our Website, these third parties or any of their websites, advertising, technology, or other content, including any cookies or other technology they may use, are neither our responsibility nor under our control and they have their own terms, conditions, policies, and practices that apply to you, including those concerning processing of your information.

In addition to the processing of information as otherwise described under this Privacy Policy, or as otherwise disclosed at the time of information collection outside of this Privacy Policy, we may process information that we, or our third-party service providers on our behalf, collect or obtain by virtue of your use of our Website:

  • To conduct research;
  • To provide member services, including publishing a directory for members;
  • To share with third parties, such as our service providers, so that they can assist in providing services or other uses described or otherwise set forth under this Privacy Policy, including by processing information;
  • To provide services on behalf of a third party, such as IAB Privacy, Inc. in relation to the Limited Service Provider Agreement (LSPA), in which case information collected in our own capacity as a service provider shall be disclosed to such third party;
    • As mentioned below in this Privacy Policy, the privacy policies and terms and conditions of any such third party shall control with respect to its use of such information.
  • To share with the Interactive Advertising Bureau, Inc. (IAB) for the IAB’s own business purposes, such as direct marketing, analytics, or market research;
  • When compelled by a governmental agency, law, regulation, a court, or other legal process;
  • If we believe you are, have or may violate any law, regulation, or our Terms of Use, or to otherwise help ensure compliance in relation to any of the aforementioned
  • If we believe you are or may be a threat to safety, security, property, interests, or rights of us or anyone else;
  • In order to investigate, respond to, or resolve problems or inquiries or protect, enforce or defend our rights, assets, or interests; and
  • In a merger, acquisition, change of control, or partial or total sale or transfer of assets, including in a bankruptcy proceeding, joint venture, or other business combination.

If you register on our Website, or otherwise providing your contact details, you are agreeing to receive information and updates about your use of our Website or our services for which you register, including marketing and transactional emails. You may opt out of receiving marketing email communications from us by completing this form or by following the unsubscribe instructions we will include in each email we send you. 

The Internet is a public network and we cannot guarantee that communications between you and the IAB Tech Lab or others to, through, or from our Website, will be free from unauthorized access or interference by third parties. By using our Website, you are agreeing to assume this risk and any and all responsibility and liability that may arise. We have put in place reasonable procedures to help safeguard information and we limit access to your personal information to only those reasonably need access in order to perform their duties.

In accordance with applicable law, we will provide a process to enable you to access, delete, update, or otherwise submit requests in relation to your personal information. Where applicable law does not provide this right to you, we may provide these rights to you at our discretion in each case. Where such rights are provided under applicable law, you can request these rights by contacting us by email at You may be asked to provide additional information to verify your identity before rights requests may be fulfilled. If you ask us to remove your personal information, we reserve the right to retain as much of your personal information, and for so long as we deem necessary, to comply with our legal, regulatory, internal audit, and record-keeping requirements, subject to applicable law.

For questions relating to this Privacy Policy, please contact us at with the subject line, “Privacy Policy.”