Latest News

Introducing Provisional Attributes

The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language... Read More

TCF Canada v1.1 & GPP String v1.1 Released for Public Comment

IAB Tech Lab released updates to the TCF Canada section string and GPP core string specifications for a 30-day public comment period. The TCF Canada... Read More

IAB Tech Lab Releases In-Depth Analysis Of Google’s Privacy Sandbox For Public Comment, Revealing Significant Challenges

Report Unveils Operational, Transactional, and Commercial Concerns, Measurement Metrics Challenges, and Scaling Obstacles in Early Analysis  NEW YORK, Feb. 6, 2024 /PRNewswire/ — Today, IAB Tech Lab, the... Read More

IAB Tech Lab Turns 10 Years Old; Unveils 2024 Priorities & Roadmap

Calls for Industry Adoption of Privacy, Addressability, Advanced TV, and Programmatic Standards to Address Industry Challenges NEW YORK, Jan. 18, 2024 /PRNewswire/ — IAB Tech Lab, the global... Read More


Privacy & Addressability, "As the Cookie Crumbles"

The digital advertising industry is boldly taking on the challenge of navigating the complex landscape of privacy requirements, shaped by regional regulations and transformative technological...

Date: March 28 @ 8:00 AM

Our Vision

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Our Mission

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.