Latest News
IAB Tech Lab releases AI in Advertising Primer
Artificial intelligence is evolving quickly, with products like ChatGPT being estimated to have reached 100 million active users in just two months. For comparison, another... Read More
Tech Lab releases ADMaP supporting privacy-centric attribution
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the launch of ADMaP (Attribution Data Matching Protocol) for public comment. Built by... Read More
Tech Lab releases PAIR protocol for the industry
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the launch of the PAIR (Publisher Advertiser Identity Reconciliation) protocol. Developed by the... Read More
ID Provenance Added to OpenRTB
AdTech learned a new term in 2024–ID Bridging. When a direct identifier from cookie sync or device ID for advertising is not available, ID bridging... Read More
Events
IAB Tech Lab International Summit
This November, join the team at IAB Tech Lab, the unparalleled global authority setting technical standards in the digital media industry, for the annual IAB...
Date: November 7 @ 8:00 AM
Our Vision
Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.
Our Mission
Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.
