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IAB Tech Lab launches Ad Format Idol initiative. Read more here.

Ad format Hero initiative from IAB Tech Lab
Genre Webinar with Hillary Slattery and Katie Shell
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GPP Webinar Replay
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Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.

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