NEWS & BLOG POSTS
Privacy Enhancing Technologies Evolution Series (Part 3) Event Summary
This is a summary of the IAB Tech Lab’s event on December 8th, 2022, the third session in a series on the topic of Privacy Enhancing Technologies (PETs). You can watch the event video here. For an introduction to PETs, including what they are and an overview of the different […]
IAB Tech Lab Unveils 2023 Priorities and Roadmap
IAB Tech Lab, the global digital advertising technical standard-setting body, today unveiled its key priorities and roadmap for 2023. The product roadmap encompasses all five pillars of the Tech Lab’s work: consumer privacy, addressability and privacy enhancing technologies (PETs), advanced TV, ad supply chain, and cross-media measurement – and outlines […]
IAB Tech Lab Launches Specification Adoption Program to Highlight Industry Technical Standard Usage
In an ever-evolving and complex advertising ecosystem, it has become incredibly challenging for the buy-side to verify that adtech companies have adopted technical standards that positively impact the industry. To solve this issue and provide transparency into technical standard adoption and usage, IAB Tech Lab, the global digital advertising technical standard-setting […]
IAB Tech Lab Unveils a Multi-Year Advanced TV Roadmap to Modernize the Fragmented TV Landscape
Lays Out Long-Term Priorities for Standardizing TV Ad Measurement for Universal Addressability, Reconciliation and Attribution “The TV advertising delivery, distribution, and measurement landscape is fragmented, creating significant friction within the supply chain. Just like consumers want a seamless viewing experience across streaming and traditional viewing methods, buyers want to be […]
Is this on your roadmap?
As we enter the last quarter of the year, our team at IAB Tech Lab is busy with strategic planning for next year; and I assume your product and engineering teams are doing the same. This entails asking the important questions: how will we deliver value to our customers? What […]
IAB Tech Lab Finalizes Global Privacy Platform and Advises the Industry to Prepare for Updated US State-Level Signaling
We are excited to announce that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. The finalization of the GPP would not have been possible without the collaborative efforts of the members of the Global Privacy Working Group and Privacy & Rearc Commit Group representing a cross-section of the ad ecosystem. […]
IAB Tech Lab Promotes Two Executives to Drive the Industry Forward
As the ever-evolving digital advertising landscape addresses challenges while embracing new opportunities, IAB Tech Lab, the global digital advertising technical standards-setting body, today announced key promotions of Shailley Singh, Executive Vice President, Product, and Chief Operating Officer, and Jill Wittkopp, Vice President, Product.
Privacy Enhancing Technologies Evolution Series (Part 1)
This blog post highlights key takeaways from IAB Tech Lab’s event on March 24th, 2022, focusing on Privacy Enhancing Technologies (PETs). This session was the first of IAB Tech Lab’s planned three part ‘Privacy Enhancing Technologies Evolution Series’ and is available to watch on demand here. […]
Global Privacy Platform: Explained
As Project Rearc continues to move into its BUILD phase, the Global Privacy Platform (GPP) is next up for finalization. The Global Privacy Platform specification went into public comment in June with a 60-day public comment period. This has recently been extended for an additional two weeks to August 15th. […]
IAB and IAB Tech Lab Release Statement on U.S. Supreme Court’s Decision to Overturn Roe v. Wade
The U.S. Supreme Court’s decision to overturn Roe v. Wade permits states to significantly restrict women’s ability to support their families, make crucial healthcare choices, and continue to participate in the economy and society. Furthermore, this ruling directly and disproportionately harms poor women and communities of color. […]
IAB Tech Lab Expands Open Measurement SDK to Connected TV
IAB Tech Lab, the digital advertising technical standards-setting body, announced today that its Open Measurement SDK (OM SDK) will be made available on Connected TV (CTV) starting in Q3. One of the most widely adopted solutions from Tech Lab, OM SDK gives advertisers flexibility and choice in the verification solutions […]
Using Disclosures to Combat Fraud Collaboratively
At IAB Tech Lab we are continually working with the digital advertising industry to find ways to combat ad fraud. We believe that one key area for this effort is targeted collaboration in response to emerging ad fraud attacks. As we’ve seen in the past, there are diverse types of […]
Our MISSION
"Engage a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem."
Tech Lab's Portfolio
Learn more about our specifications, protocols, tools, utilities, and working groups.
Identity, Addressability, & Privacy
Security & Fraud
Connected Television
Foundational Standards
Tech Lab Programmatic Standards
OpenDirect 1.5
OpenDirect is the only open standard that supports automated guaranteed buying. OpenDirect 1.5 marks the first major update for the protocol providing essential updates such as change request support, revised diagrams, and improved implementation references.
OpenRTB
OpenRTB is the open standard that provides support for real-time-bidding. OpenRTB 2.5 includes updates on header bidding and video placement type support. OpenRTB 3.0 framework is currently in public comment.
OpenRTB Dynamic Native Ads API 1.2
This spec describes the outer native object. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK object description.
Content Taxonomy
The Taxonomy and Mapping Working Group is working to update the current taxonomy and create an enhanced and more powerful taxonomy, permitting content creators the ability to more accurately and consistently describe content.
