NEWS & BLOG POSTS
NEW CTV APP STORES ADDED TO APP-ADS.TXT AGGREGATOR
IAB Tech Lab offers aggregated and structured data sets for ads.txt, app-ads.txt, and sellers.json to provide the industry with a low cost and maintenance free replacement to managing your own crawler. The IAB Tech Lab data sets are also beneficial for supplementing your own research. This year, we’ve worked to […]
IAB TECH LAB RELEASES FOR PUBLIC COMMENT, SPECIFICATION FOR DSA TRANSPARENCY
IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17, 2024. In order to move expeditiously, this is an abbreviated public comment period ending on December 14th, 2023. Feedback may be sent to […]
USING OPENRTB SIGNALS TO IDENTIFY MADE FOR ADVERTISING
Made for Advertising sites (MFA’s) have gained significant attention following the recent ANA study that focused on themes like carbon emissions, supply chain transparency and brand education about programmatic inventory. MFAs are a concern because they are designed specifically to win programmatic scale and churn out profits while delivering poor consumer experiences, […]
IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance On Differential Privacy
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of their Differential Privacy Guidance, a document that aims to empower the digital advertising ecosystem with the knowledge and tools needed to evaluate and harness emerging PETs effectively. Developed by IAB Tech Lab’s PETs Working Group, the […]
IAB Tech Lab Releases Data Deletion Request Framework For Public Comment
IAB Tech Lab, the global digital advertising technical standards-setting body, has introduced the Data Deletion Request Framework as an important addition to the Global Privacy Platform (GPP). This specification facilitates the handling of data deletion requests in accordance with the changing landscape of consumer privacy rights as dictated by privacy laws. IAB […]
WHAT IS THE IAB TECH LAB SPIDERS AND BOTS LIST?
In the discourse of ad measurement, plenty has been written about IVT (invalid traffic). As a starting point, IVT is defined generally as traffic or associated media activity (e.g., advertising impression) that is generated by bots or any form of nonhuman traffic, or otherwise does not represent legitimate traffic that should […]
INDUSTRY ADOPTION OF AMENDED IAB TECH LAB GUIDELINES IS VITAL TO DRIVE CHANGE
Building a more transparent and efficient ecosystem is an industry-wide effort, and in August of 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV in hopes of driving further transparency. Despite these updates, the signals needed to determine the value of video inventory were […]
ADOPTING SDA IN A PRIVACY-CENTRIC WORLD
First released over a year ago, seller-defined audiences created a mechanism for sellers to provide standardized information about their audience to ad buyers. In a world with declining user-level signal availability, this was proposed as a solution to retain addressability for the buy-side of ad tech. This specification, along with standard audience […]
IAB Tech Lab Releases Identity Solutions Guidance Document For Public Comment
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of its Identity Solutions Guidance document for public comment for 30 days until November 4, 2023.
IAB Tech Lab Announces The Formation Of Two New Working Groups: The Privacy Sandbox Task Force And The Artificial Intelligence Subcommittee
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the establishment of two new working groups that will play a pivotal role in shaping the future of digital media and advertising: the Privacy Sandbox Task Force and the Artificial Intelligence (AI) Subcommittee.
UPGRADE TO ADS.TXT 1.1 WITH IAB TECH LAB SUPPLY CHAIN TRANSPARENCY: INTRODUCING NEW APIS
We’re thrilled to share the Supply Chain APIs in the IAB Tech Lab Tools Portal now include the updates from Ads.txt version 1.1. The specification update was released in August 2022, and we’ve seen rapid adoption of the new version from publishers. This update introduced two directives that empower publishers […]
INTRODUCING THE IAB TECH LAB TOOLS PORTAL
Over the last two years, IAB Tech Lab has developed several new useful industry data modules and the Transparency Center has evolved into much more than supply chain transparency. For example, it now houses the MSPA Registration, the SKAdNetwork ID List, the News Media List, the Open Measurement SDK, and […]
Our MISSION
"Engage a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem."
Tech Lab's Portfolio
Learn more about our specifications, protocols, tools, utilities, and working groups.
Identity, Addressability, & Privacy
Security & Fraud
Connected Television
Foundational Standards
Tech Lab Programmatic Standards
OpenDirect 1.5
OpenDirect is the only open standard that supports automated guaranteed buying. OpenDirect 1.5 marks the first major update for the protocol providing essential updates such as change request support, revised diagrams, and improved implementation references.
OpenRTB
OpenRTB is the open standard that provides support for real-time-bidding. OpenRTB 2.5 includes updates on header bidding and video placement type support. OpenRTB 3.0 framework is currently in public comment.
OpenRTB Dynamic Native Ads API 1.2
This spec describes the outer native object. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK object description.
Content Taxonomy
The Taxonomy and Mapping Working Group is working to update the current taxonomy and create an enhanced and more powerful taxonomy, permitting content creators the ability to more accurately and consistently describe content.
