IAB Tech Lab recently released the Open Measurement (OM) Software Development Kit (SDK) for general availability. In these webinars, we will provide in depth information about the Open Measurement SDK- how it works, how to integrate in your app or Ad SDK and how to enable different types of ads. […]
Ads.txt (Authorized Digital Sellers) is the first of its kind industry-wide initiative designed to combat fraud, that is a neutral, free-to-everyone, solve for transparency and inventory assurance. Thanks to ads.txt, every step of the supply chain is increasingly gaining common insight and understanding into legitimate (or otherwise, illegitimate) inventory. Hear […]
If you have been involved with Video Advertising, you already know that there are a number of challenges in delivering video ads successfully. In this webinar, our speakers will go over a number of issues they have faced in the past, and will provide a deeper understanding of the VAST […]
View the IAB Webinar: Rendez-Vous with the IAB New Ad Portfolio from October 2017 to help you transition to the flexible ad sizes and to LEAN ads. Presenters included Sam Lo from Flashtalking, Paul Vincent from Flexitive, Aaron Karp from Google, Matthew Snyder from Responsive Ads, and Anthony Yam from […]
Server Side Ad Insertion (SSAI) – also called Dynamic Ad Insertion (DAI) – is starting to become prevalent in video advertising. SSAI allows publishers to improve user experience, support more device types and is also considered as one of the answers to ad blocking. A number of features were included […]
In this Webinar, you will learn more about the IAB New Standard Ad Unit Portfolio that will be released in 2017. Visit www.iab.com/newadportfolio for further information and to view examples. The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital […]
As more and more networks and platforms transition to HTML5, operational efficiency for building and delivering ads is a priority for the industry. At the same time HTML5 poses challenges and opportunities for building better ads. HTML5 creative platforms can help advertisers build, optimize, and package the ads quickly and […]