Blockchain Working Group




IAB Lead

Shailley Singh
Head of Product Management


Richard Bush, NYIAX
Michael Palmer, GroupM


Blockchain Technology Primer developed by working group participants to help explain blockchain technology components and how they can potentially be applied to the business of digital advertising

Blockchain Resources Wiki is a curated list of resources to learn and gain more in-depth knowledge about technology, legal aspects, currency, open source projects, and companies building blockchain-based products for the advertising industry. This will be a living resource updated continually by the working group

BUIDL: State of Blockchain in Advertising – view recording from our July 2018 Blockchain in Advertising event

PrivacyChain: Blockchain-based single ledger distributed solution for companies to track user’s privacy consents across complex data supply chains. The open source project is available here and the demo is available here.

To join the Blockchain Working Group, please email


Member Companies