IAB Tech Lab, the global digital advertising technical standards-setting body, announced at the IAB Tech Lab Summit the recipients of its prestigious Lifetime Achievement Awards. As part of celebrating 10 years of IAB Tech Lab, the awards honor key contributors to the standards that have improved the digital economy over the last decade. The awards were presented at an invite-only dinner on the evening of June 11, 2024.
The Lifetime Achievement Award winners are:
- Andrew Casale, President & CEO, Index Exchange for his advocacy in ensuring quality supply and his unwavering support of IAB Tech Lab’s vision for the ad tech industry. As a longtime Tech Lab board member, Andrew has dedicated significant time to the Lab, promoting its value within Index Exchange and beyond.
- Sarah Kirtcheff, Director, Verification Specialists, Flashtalking by Mediaocean for her role in establishing and advancing the VAST specification, which underpins the growing digital video economy.
- Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic Supply Chain Commit Group. Ian has been a vital contributor since the inception of IAB Tech Lab and OpenRTB.
- Neal Richter, Director, Advertising Science, Amazon for his innovative approach to blending technology with business needs, and contributing to multiple standards, including ads.txt and OpenRTB. Neal’s active participation and leadership as Tech Lab Board Chairperson have been instrumental to the Lab’s success.
- Achim Schlosser, VP, Global Data Standards, Bertelsmann for his dedication to the Transparency Consent Framework (TCF) and his leadership in understanding GDPR’s impact on the industry.
- Jay Lieske, Staff Software Engineer, Google for his role in evolving the Open Measurement SDK, transforming it from a single-company technology to an industry-wide standard, and reshaping IAB Tech Lab’s approach to creative business standards
- Shailley Singh, COO & EVP, Product, IAB Tech Lab for his dedication and quiet determination to ensuring Tech Lab has set high standards for the industry for 10 years, and for his pivotal roles in developing Tech Lab’s standards for the industry across Measurement, Advanced TV, Privacy, Addressability and the overall digital ecosystem Supply Chain