Privacy & Addressability, “As the Cookie…Lingers”

Justin Adler-Swanberg is the Director of Product Management at HUMAN. Working on product strategy for HUMAN’s media business, Justin’s, focus is supporting and enhancing leadership in quality and compliance protections across the advertising landscape. Before joining HUMAN, Justin was the Director of Product Strategy, Quality, and Compliance and the Director of Marketplace Quality at MediaMath. Prior to MediaMath, Justin was Senior Manager of Supply and Network Quality at GroundTruth (formerly xAd).

Per leads Google’s Ad Traffic Quality product management team.  The Ad Traffic Quality team is responsible for addressing invalid traffic and ad fraud across all of Google’s ad products.  Per has been actively involved with several industry initiatives to help make the online advertising ecosystem more secure, including developing and rolling out ads.txt and app-ads.txt.

Prior to joining Google Per worked in various big data, analytics, and business intelligence roles, including several years at Yahoo.

Melissa Cooper is currently Director, Privacy at PubMatic. She has built the privacy programs for two high-growth tech companies and has a passion for building customer trust. Her super powers? Navigating the chaos of compliance while keeping business strategy front and center, turning complex regulations into actionable product requirements, and breaking down risks in a way that drives bold, informed decisions.

Jake Goethals is the Head of Product Marketing for measurement and signals at Pinterest. He leverages his deep domain expertise to inform product investments and develop go-to-market strategies for all first and third-party products within the measurement, signals and privacy space. Prior to joining Pinterest Jake led product marketing for advanced measurement products at Meta, as well as product leader at Nielsen for Lift and Attribution.

Varun Himamshu is a Product Management leader at Roku, specializing in ad measurement, identity, and data collaboration. He leverages his deep expertise in these areas to help advertisers make their media addressable and easily measurable, effectuated via innovative data partnerships. Prior to leading efforts in enhancing Roku’s platform and capabilities, he worked at Lotame and Comscore helping to pioneer product innovations.

Varun earned his Bachelors in Engineering, Electronics and Communication from Ramaiah Institute of Technology in Bengaluru, India, and then received his Master’s in Engineering Management + Analytics Consulting from Duke University.

Alysa Hutnik, Partner and Chair of Kelley Drye’s Privacy and Information Security practice, provides practical legal advice in all areas of privacy, data security, and advertising law, with a strong focus on adtech and the intersection of privacy and marketing practices. Alysa has a strong pulse on the ever-evolving privacy legal landscape, and frequently defends companies in privacy and advertising matters before the Federal Trade Commission (FTC) and state attorneys general. Alysa is ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA, Chambers Global and Law360 and is a frequent speaker at conferences around the country. Alysa also supports IAB Tech Lab in her role as Law Firm in Residence.

Harsh Karmarkar is Tealium’s Industry Principal for Financial Services and AI/ML Strategy, his 20 year career spans software development, implementation, enterprise architecture consulting, and go to market and technical sales leadership.  The majority of his career has been focused on real time data movement and analytics to drive business outcomes and exceptional end customer experiences.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Jessica Lee co-chairs Loeb & Loeb’s Privacy, Security & Data Innovations practice. Jessica helps companies in the U.S. and around the world launch, market and monetize their digital products and content. She provides strategic privacy counselling to clients who are leveraging data in connection with programmatic and addressable advertising, voice technology, location-based tracking, smart devices and wearables, as well as emerging technologies, such as artificial intelligence and facial recognition. Jessica has assisted dozens of organizations design their privacy programs and operationalize U.S. and international privacy and data security requirements, including the General Data Protection Regulation (“GDPR”), and, more recently, the California Consumer Privacy Act (“CCPA”) and upcoming state privacy laws. Jessica is the Chair of the Cyber Security & Surveillance Committee of the International Bar Association and sits on the IAPP’s Publications Advisory Board.  Jessica is a supporter of the arts and serves as the Vice-Chair of the Board of Weeksville Heritage Center and sits on the Board of Directors for the Laundromat Project and Musicians on Call.

As CTO at Scanbuy, Marc is focused on making machine learning both understandable and trustworthy. He is driven by his past experiences in identity management and information privacy. His passionate belief is that AI and humanity will thrive when predictions made by machine learning algorithms can be mathematically explained.

He had a front-row seat at the creation of the wireless Web, working alongside very talented and inspirational people who nurtured an enthusiasm to invent. His teams were first-movers in such ground-breaking solutions as location-based services, identity federation, app stores and mobile advertising.

Along the journey he has acquired knowledge in data wrangling, machine learning, mobility, identity, privacy, network and cloud technologies and does everything he can to stay in the technology vanguard.

Don Marti is VP of Ecosystem Innovation at Raptive (the company that used to be CafeMedia), and a former strategist at Mozilla and former editor of Linux Journal. He works on web ecosystem and business issues including collaborative research on the impact of advances in consent management and tracking protection technology. He started the California authorized agent project at Consumer Reports Digital Lab that led to the the development of CR’s Permission Slip service.

Don has written for AdExchanger, Linux Weekly News, and other publications, and co-authored a paper on the economics of software quality for the Journal of Cybersecurity and a book chapter in Advances in Advertising Research. He has been a speaker on open source software, user data, targeting, and signaling effects at technology and advertising events including Ogilvy Nudgestock, Southern California Linux Expo, and the MSIX conference. Don serves on the Advisory Committee of the World Wide Web Consortium.

Miguel Morales

Director, Addressability & PETs, IAB Tech Lab

Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.

Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.

Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo’s platform offerings.
For over a decade, Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom’s Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.

I am a product leader focused on impact and creating unique value offerings for customers. My product background in advertising tech and streaming media. Formerly with Magnite for 4 years as video and ctv product lead, I now work for Yieldmo which is an omnichannel SSP/Exchange. I focus on the core ad exchange product covering mobile app, online video, CTV and optimization algorithms. Prior to product management roles, I spent a decade as a software engineer building server side platforms. I have an MBA from the Wharton School and MS in Computer Science from University of Alabama. 

Scott Pierce currently leads the Fraud Protection team at Integral Ad Science. Prior to joining IAS, Scott was Head of Ad Traffic Quality at Roku. He has also held senior product roles at Magnite and Comscore. Scott holds an MBA from SCU Leavey School of Business and a degree in Quantitative Economics & Decision Sciences from UCSD.

Julie Rubash is General Counsel and Chief Privacy Officer for Sourcepoint, the practical privacy platform for the world’s most influential brands. Julie brings over 15 years of legal experience both at law firms and as internal counsel in the media, technology, and advertising sectors. Prior to Sourcepoint, Julie served as the VP of Legal at advertising platform Nativo. She coordinates legal efforts for Sourcepoint and ensures that the product suite innovates and expands to meet the demands created by the changing regulatory landscape.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.