Open Measurement SDK

OM SDK Web Vulnerability Advisory


Open Measurement SDK

The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third party viewability and verification measurement for ads served to web video and mobile app environments.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID). Measurement providers can place tags that collect these signals.


We’re pleased to announce the release of OM Web Video SDK in December 2020. Below are the integration resources to get started on this new platform.

Quick Start Guide for Publishers: an overview of publisher specific implementation steps 

Onboarding Guide for Integrators: a detailed guide for integrators 

Web Capabilities and Limitations: a brief overview of OM Web Video SDK, how it works, and its capabilities and limitations

Getting Started with OM Web Video Webinar Recording: an overview of integration details, including reference app integration example, compliance details and new access modes overview.

Getting started with OM IN-APP SDK


What is New in OM SDK 1.3: an overview of the updates added to OM SDK in version 1.3

Migrating to OM SDK 1.3: a detailed guide for making a smooth transition from OM SDK 1.2 to version 1.3

Capabilities and Limitations: a brief overview of OM SDK, how it works, and its capabilities and limitations

Quick Start Guide for Integration Partners: an overview of the four phases of integration and compliance

1.3 Release Webinar Recording: a detailed video presentation of 1.3 features and integration steps


IAB Tech Lab offers compliance service to validate the successful integration of OM SDK. Compliance certification verifies that your OM SDK implementation works with measurement providers.


Developer Guides

The following documentation is available for developers who are implementing OM SDK.

Campaign Execution Guidance

Measurement Provider onboarding guide: an overview of how to enable measurement providers after integration

OpenRTB Advisory: details on how to indicate OM SDK capability in programmatic buying and selling with OpenRTB


 Fast Tracking OM SDK Compliance (Blog post)

 Open Measurement for Web Video Arrives (Blog post)

 IAB Tech Lab Expands Open Measurement SDK Scope to Include Web Video (Press release)

 Introducing the Next Milestone for Open Measurement (Blog post)

 Open Measurement SDK: Show and Tell Webinar (Webinar Recording)

 IAB Tech Lab Releases Open Measurement Software Development Kit for Market Adoption & Launches Compliance Program to Facilitate its Proper Use (Press Release)

 Leadership Insights Into the Open Measurement SDK (Blog post)

Open Measurement SDK for Web Video Integration – Getting Started Webinars (Webinar Recording)