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Privacy Taxonomy: Streamlining Data Privacy with a Common Language
December 3, 2024 @ 12:00 PM - 1:00 PM EST
The Privacy Taxonomy is a universal taxonomy designed to standardize how privacy-related data elements, data usage, and data subjects are categorized across the digital media ecosystem. This foundational specification enables interoperability between systems, helping organizations uphold consumer privacy rights such as the right to delete, access, and correct personal data. In this deep-dive session, we’ll explore how the Privacy Taxonomy helps bridge the gap between legal team and technical teams by providing a common language for managing privacy practices and data governance. You’ll gain an understanding of the core components of the taxonomy – Data Elements, Data Uses, and Data Subjects – and learn how this open standard supports compliance with major regulations.
Speakers:
Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.
Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.
Rowena Lam
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