GPP: What’s New, What’s Next, and What You Need to Know

There are 19 states (20 if you include Florida) in the U.S. that have enacted comprehensive data privacy laws, with some already in effect and others set to go into effect in 2025-2026. In this webinar, explore the latest developments in the Global Privacy Platform (GPP), which is designed to support the digital media ecosystem’s compliance in a continually complex regulatory landscape. We’ll dive into the GPP releases from this year, including the new states covered, updates to the MSPA US National section, and implementation guidelines. Plus, get a look at future developments. Join us to gain insights into how GPP is evolving and what you need to know to stay ahead as privacy regulations continue to emerge.

Speakers:

Rowena Lam

Senior Director, Privacy & Data

IAB Tech Lab

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Rowena Lam

Senior Director, Privacy & Data

IAB Tech Lab