Latest News
OM SDK for CTV is EXPANDING COVERAGE to include LG and Samsung TVs
We’re pleased to announce additional CTV coverage within OM SDK as we launch OM SDK 1.5 with support for Samsung and LG TVs! Read the press... Read More
Multi-State Privacy Agreement and Global Privacy Platform Update
The IAB Tech Lab’s Global Privacy Platform (GPP) is a technical protocol designed to streamline the transmission of privacy and consumer choice signals across the... Read More
PAIR Up With First Party Data: Unlock Secure, Private And Scalable Targeting
We are pleased to introduce IAB Tech Lab PAIR, a solution built upon the foundations of Google Publisher Advertiser Identity Reconciliation (PAIR) protocol and IAB... Read More
Navigating the Maze of Identity Solutions: A Guide for Advertisers, Publishers, and AdTech
Understanding the landscape of ID solutions Identity solutions harness a multitude of signals to paint a comprehensive picture of the digital consumer. These signals range... Read More
Events
Tech Lab Summit, 10 Year Anniversary, “The End Of The Beginning: Nothing Will Be The Same"
Step into a world of technological marvels as we unveil a mesmerizing showcase of IAB Tech Lab's greatest achievements spanning the last ten years. From...
Date: June 11 @ 12:00 PM
Our Vision
Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.
Our Mission
Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.
