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Join the IAB Tech Lab

IAB Tech Lab Membership & Governance

The IAB Tech Lab is governed by an independent Board of Directors, which oversees its agenda and funds allocation. Neal Richter, Director, Advertising Science at Amazon Advertising, leads the IAB Tech Lab as Chairman of the Board and Anthony Katsur as Chief Executive Officer of IAB Tech Lab.

The Tech Lab’s governance structure allows it to be a truly global body and accept member companies from all over the world. In addition, marketers and agencies, as well as other companies with interests in the digital advertising and marketing supply chain, are invited to join. Companies that are already IAB General Members in the U.S. are automatically members of the IAB Tech Lab, at no cost beyond their IAB dues. If you are located in another country, please contact us or your local IAB for more information on Tech Lab membership. 

IAB Tech Lab Leadership

Membership Benefits

Joining the IAB Tech Lab is about providing the digital marketing supply chain with technology services and solutions. As part of this consortium, members have the following benefits:

  • DRIVE EFFICIENCY & ROI | Early insight into evolving industry standards and technologies that support interoperability and innovation
  • INFLUENCE THE INDUSTRY | Access to working groups to guide standards development and gain recognition for contributions
  • BUILD TRUST | Adoption of standards and compliance programs that facilitate trust and transparency for the industry and your company
  • BE EMPOWERED | Access to code repositories, with the option to contribute
  • GAIN BUSINESS ACUMEN | Verification of your business partners’ compliance with standards through supply chain data
  • LEARN & BE INSPIRED | Special entry to industry events, webinars, trainings – including opportunities to network with 700+ member companies
  • ACTIVATE WISELY | Sponsor opportunities for highly targeted industry events
  • ENJOY DISCOUNTS | Preferred pricing on Tech Lab products and services such as Spiders and Bots list, compliance programs, Transparency Center

IAB Tech Lab Membership –  Categories & Dues

To participate in the IAB Tech Lab, please email