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GPP Extensions Addressing Privacy Regulations with State-Specific Updates
In the dynamic ecosystem of digital advertising, maintaining adherence to ever-evolving privacy regulations is paramount. Over the coming months, starting with July 1st, we will hit the effective dates for State privacy regulations in Florida, Montana, Oregon, and Texas. Consequently, the updates to extend the Global Privacy Platform (GPP) equip […]
ID Generation Provenance and Clarification
Published: May 8, 2024 Recent discussions have revealed disagreement about the expected use and origination of `buyeruid` and `ifa` attributes, and questions about how to convey the method of ID creation and insertion outside of the scope of “traditional” approaches (e.g. user IDs originating from browser cookie syncs or advertising […]
Embracing AI to Safely & Effectively Reach Audiences
We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale (source). Advancements in AI, particularly Large Language Models (LLMs), […]
IAB Tech Lab Announces Ad Format Guidelines For Digital Video And Connected TV
IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for […]
IAB Tech Lab Unveils 2022 Product Roadmap and Announces Industry Working Groups Focused on Building a Stronger Digital Ecosystem
IAB Tech Lab CEO Anthony Katsur Lays Out Long-Term Priorities for Global Trade Body and Calls on the Industry to Help Build Solutions for Consumer Privacy, Addressability, Mitigating Fraud and Supporting Growth of Connected TV […]
Welcome Back OpenRTB 2.X
The newest version of the 2.x series of OpenRTB specification is closing it’s public comment soon, make sure to take a look! We’ve all heard that Connected TV (CTV) is the new frontier in digital advertising. And that the monumental shift of linear television advertising budgets to CTV means that […]
Public Release of Ads.cert: Securing the CTV Supply Chain
Or “How I Learned to Stop Worrying and Sign My Requests” By Rob Hazan, Senior Director of Product, Index Exchange In the decade I’ve worked in ad tech, I’ve witnessed a pattern: where the money goes, fraud follows. Right now, CTV is where the money’s going. It’s a programmatic environment […]
Tech Lab & Neutronian Partner to Accelerate Data Transparency and Quality Standards
IAB Tech Lab and Neutronian announced today that IAB Tech Lab’s Data Transparency Standard (DTS) Certification and Neutronian’s Quality Index (NQI) Certification can now be completed by data providers within a single integrated process. Additionally, the organizations announced that Neutronian’s NQI data quality methodology will now directly incorporate IAB Tech […]
IAB Tech Lab Announces New Board Members and Inaugural Law Firms in Residence
IAB Tech Lab, the digital advertising technical standards-setting body, announced today the addition of new board members from Amazon Advertising, CafeMedia, and NBCUniversal. In addition, the organization has named two law firms in residence. New board members include Paul Bannister, Chief of Strategy, CafeMedia, and Ryan McConville, Executive Vice President, […]
IAB Tech Lab CEO Dennis Buchheim Departs
Shailley Singh, SVP of Global Products and Programs, will serve as interim GM In our careers, sometimes we get a call that is just plain impossible to resist. Dennis got a call like that, and felt he couldn’t ignore it — it presented an opportunity to collaborate with the industry […]