Programmatic
Separating the Truth from the Hype in Curation
Tech Lab Member Audigent (an Experian company) provides their perspective what Curation really is, ahead of the release of the Curation framework
Trusted Server vs. Prebid Server: Better Together!
Tech Lab Explainer on the differences between Trusted Server and Prebid Server and how they complement each other to increase publisher value
Unlocking Agility in OpenRTB with Containerized Environments
Explaining the value of containerization in large software systems and introducing the IAB Tech Lab initiative to bring it to OpenRTB
Streaming the Moment: Programmatic Goes Live
How the Live Event Ad Serving Sub-Working Group is enabling programmatic to stream the moment with the concurrent streams API specification
Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration
Live Events in Programmatic presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it.
Content Is King: Adding Extended Content Identifiers to OpenRTB
Bringing content adjacent messaging to OpenRTB via extended content identifiers by Rob Hazan, Index Exchange. In Public comment until 4/10/25
Filling the Cart: The Product Listing Ad updates you need
The Product Listing Ad extension in OpenRTB was finalized in January 2025 by IAB Tech Lab.
The OpenRTB updates YOU should adopt in 2025 courtesy of IAB Tech Lab
Last updated: January 21, 2025 The OpenRTB standard, the underpinning of programmatic advertising, never stands still. But with so many incremental changes happening every year, it’s hard to keep track as you are compiling your roadmaps to include the updates most valuable to your business and those of your key […]
ID Provenance Added to OpenRTB
OpenRTB 2.6 updated to provide the industry with ability to understand ID provenance
OpenDirect 2.1 for the Programmatic Guaranteed Trading of Both Traditional and Digital Media
Tech Lab Guest BlogTim Harvey, Founder, Knitting MediaPublished: September 19, 2024 Offline ‘Traditional’ and Online ‘Digital’ Media now supported in IAB Tech Lab Programmatic Direct standards OpenDirect is the open programmatic guaranteed trading standard from the IAB Tech Lab that allows a media buyer to plan, buy, activate and report, […]