OpenRTB
Content Is King: Adding Extended Content Identifiers to OpenRTB
Bringing content adjacent messaging to OpenRTB via extended content identifiers by Rob Hazan, Index Exchange. In Public comment until 4/10/25
Filling the Cart: The Product Listing Ad updates you need
The Product Listing Ad extension in OpenRTB was finalized in January 2025 by IAB Tech Lab.
The OpenRTB updates YOU should adopt in 2025 courtesy of IAB Tech Lab
Last updated: January 21, 2025 The OpenRTB standard, the underpinning of programmatic advertising, never stands still. But with so many incremental changes happening every year, it’s hard to keep track as you are compiling your roadmaps to include the updates most valuable to your business and those of your key […]
ID Provenance Added to OpenRTB
OpenRTB 2.6 updated to provide the industry with ability to understand ID provenance
OpenDirect 2.1 for the Programmatic Guaranteed Trading of Both Traditional and Digital Media
Tech Lab Guest BlogTim Harvey, Founder, Knitting MediaPublished: September 19, 2024 Offline ‘Traditional’ and Online ‘Digital’ Media now supported in IAB Tech Lab Programmatic Direct standards OpenDirect is the open programmatic guaranteed trading standard from the IAB Tech Lab that allows a media buyer to plan, buy, activate and report, […]
The VAST CTV Addendum 2024 is Ready for Implementation!
Backwards compatibility for VAST 2.0 and above to support features that enable ad serving across all TV-viewing environments
IAB Tech Lab releases final Privacy Sandbox Fit Analysis
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google’s Privacy Sandbox for Protected Audiences auctions
Introducing Provisional Attributes
The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language and removing the need for each party to have slightly different interpretations of widely used attributes, the programmatic ecosystem was able to expand exponentially, which […]
Important Notice: Change to OpenRTB Releases Going Forward
Do you know what OpenRTB version you transact on? Better question, do you know which OpenRTB features you support? Do you support Pod Bidding in Connected TV? Do you support AdCOM Lists for enumerations? Do you support the Supply Chain Object? While you may know the OpenRTB version off-hand, one […]