OpenRTB
ID Provenance Added to OpenRTB
OpenRTB 2.6 updated to provide the industry with ability to understand ID provenance
OpenDirect 2.1 for the Programmatic Guaranteed Trading of Both Traditional and Digital Media
Tech Lab Guest BlogTim Harvey, Founder, Knitting MediaPublished: September 19, 2024 Offline ‘Traditional’ and Online ‘Digital’ Media now supported in IAB Tech Lab Programmatic Direct standards OpenDirect is the open programmatic guaranteed trading standard from the IAB Tech Lab that allows a media buyer to plan, buy, activate and report, […]
The VAST CTV Addendum 2024 is Ready for Implementation!
Backwards compatibility for VAST 2.0 and above to support features that enable ad serving across all TV-viewing environments
IAB Tech Lab releases final Privacy Sandbox Fit Analysis
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google’s Privacy Sandbox for Protected Audiences auctions
Introducing Provisional Attributes
The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language and removing the need for each party to have slightly different interpretations of widely used attributes, the programmatic ecosystem was able to expand exponentially, which […]
Important Notice: Change to OpenRTB Releases Going Forward
Do you know what OpenRTB version you transact on? Better question, do you know which OpenRTB features you support? Do you support Pod Bidding in Connected TV? Do you support AdCOM Lists for enumerations? Do you support the Supply Chain Object? While you may know the OpenRTB version off-hand, one […]
The Three Deadly Sins of ads.txt and How Publishers Can Avoid Them
In this blog post, we will address some misconceptions and attempt to clarify how publishers should go about deploying and managing ads.txt. Why only three sins and not seven? ads.txt is not complicated enough for seven! ads.txt was never intended to solve every fraud problem in ad tech; it was […]