Ad Products

Deal… with the API

Tech Lab’s Hillary Slattery explains how the Deals API works with OpenRTB and other Specs

December 4, 2025 / More

IAB Tech Lab PAIR (Publisher Advertiser Identity Reconciliation) protocol

PAIR 1.1 Protocol & New Prebid Module Released

Learn about the PAIR 1.1 release with a new Prebid module and how it will drive industry adoption

July 16, 2025 / More

Private User Matches with Cryptographic Guarantees with PAIR

The finalized first official version of PAIR is a cryptographic protocol that enables audience activation while maintaining privacy.

January 21, 2025 / More

Register Now for IAB Tech Lab’s SKAdNetwork ID List

With the imminent enforcement of Apple’s new privacy features, including the iOS SKAdNetwork feature, IAB Tech Lab has released a new tool for managing and maintaining SKAdNetwork ID list. Advertisers, DSPs, and networks can register their SKAdNetwork IDs and IAB Tech Lab will publish a list of all registered IDs that […]

February 17, 2021 / More

Implementing app-ads.txt for Safer CTV and OTT Transactions

Supporting the healthy growth of connected TV (CTV) is top of mind at the IAB Tech Lab. With the events of 2020, adoption and usage of CTV has rapidly accelerated. This means tackling timely opportunities and challenges is essential to creating safe and transparent standards in this nascent space, which […]

February 5, 2021 / More

OpenMedia specs, including OpenRTB 3.0 Finalized and Ready for Adoption

By Jennifer Derke Today, IAB Tech Lab’s OpenRTB working group announced that the much-anticipated OpenRTB 3.0, AdCOM 1.0, and Ad Management 1.0 specifications are finalized and ready for industry adoption. Ads.cert: Signed Bid Requests remains in beta for continued early implementations, and participation with the working group to work on […]

November 15, 2018 / More

Cutting out misrepresented domains from your marketing campaign is a must. Here’s how.

By Jennifer Derke You wouldn’t buy a “Rolex” from a man on the street in a trench coat full of (likely counterfeit) watches, right? Then why buy ad inventory from unauthorized sellers? Ads.txt is a powerful resource to know which supply sources are trustworthy in selling publisher inventory. Sophisticated buyers […]

August 1, 2018 / More

How To Document.write a Better User Experience

By Kenji Baheux Composability is one of the great powers of the web: imagine how hard it would be to build and run a website if it were not for the ability to easily integrate with services built by third parties! However, one of the downsides of composability, […]

September 6, 2016 / More

Ad Reinsertion: For Better or Worse?

By Joe Barone “Ad reinsertion” happens when publishers use technology to serve ads to browsers that have an active ad blocking plug-in. It’s a new solution some publishers are considering to ensure delivery of ads to their sites’ visitors. GroupM is concerned by this opaque means of […]

June 10, 2016 / More

Getting LEAN with Digital Ad UX

By Scott Cunningham We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content. This was the beginning of an age […]

October 15, 2015 / More