Blog
The VAST CTV Addendum 2024 is Ready for Implementation!
Backwards compatibility for VAST 2.0 and above to support features that enable ad serving across all TV-viewing environments
Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments. IAB Tech Lab invites industry stakeholders to participate in public […]
Press Release: OM SDK for CTV is EXPANDING COVERAGE to include LG and Samsung TVs
We’re pleased to announce additional CTV coverage within OM SDK as we launch OM SDK 1.5 with support for Samsung and LG TVs! Read the press release here to learn more about why this is an important step forward for measurement standards in the CTV ecosystem. To learn more about the […]
VAST CTV Addendum for Public Comment: Includes Backwards Compatibility for Foundational Building Blocks for CTV Success
IAB Tech Lab is releasing VAST CTV Addendum 2024 for a 30-day public comment period. The addendum provides extensions and guidance to support vital features for improved video ad delivery and measurement. It is part of a more extensive Tech Lab Advanced TV initiative to support converging technology in all […]
2023 OM SDK Compliance Update
Welcome back everyone! Things here at Tech Lab are back in full swing for 2023; and looking at the year just gone, there’s no doubt that 2022 was a brilliant year for the Open Measurement Software Development Kit (OM SDK) initiative. In 2022 we celebrated an additional 20 new certified […]
The OM SDK Cross Screen Journey Reaches CTV Milestone
IAB Tech Lab is proud to announce that the Open Measurement SDK (OM SDK) is now available on Connected TV (CTV)! “OM SDK for CTV is a paradigm of collaboration for the greater good. Together, we can bring greater transparency, increase trust and break down the silos in the fragmented […]
Guidance for Uniquely Identifying Creative Asset IDs in VAST (Deprecated)
This guidance is outdated as of June 11, 2024 with the release of the Ad Creative ID Framework which you can review here: Background: With the release of VAST 4.x, the latest versions of the digital video ad serving template, the Universal Ad-ID feature was introduced to address inconsistencies in […]
SIMID 1.1 Updates Add Support For Nonlinear Ads
As described in our Simplifying Video Ad Delivery blog post, IAB Tech Lab’s video working groups are modernizing the video stack to better support CTV and mobile platforms, and factoring in safety and usability in video ad delivery. A big part of that update is replacing VPAID with specs that […]
Privacy, Data, and Identity for CTV Advertising
Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: The details: The key to good ad experiences is being able to deliver the most relevant and engaging ads to the right people. The challenge of course is that this has to be […]
Apple watchOS Duplicates Podcast Downloads Resulting in Inflated Reporting: Filtering Guidance
Updated on October 14, 2020 to provide more specific user agent strings. Concerns have recently been raised about Apple’s watchOS Podcasts app. Downloads to an Apple Watch device appear to be duplicative of downloads to a user’s iPhone after the watch performs its synching cycle. This outcome could result in […]