ACIF
Who’s got the (Creative) Ad ID?
Defining the Responsibilities and Benefits of ACIF adoption for All CTV supply chain Stakeholders
CTV Industry Survey Launched by IAB Tech Lab’s Ad Format Hero Task Force
IAB Tech Lab’s Ad Format Hero Task Force has launched an Industry Survey to standardize CTV Ad Formats. Respond by April 20
ACIF Validation API specification is ready for Implementation!
Finalized versions of ACIF and the ACIF Validation API specification released
Tech Lab releases Ad Creative ID Framework (ACIF) Validation API for Public Comment
ACIF (Ad Creative ID Framework) validation API released for public comment
The VAST CTV Addendum 2024 is Ready for Implementation!
Backwards compatibility for VAST 2.0 and above to support features that enable ad serving across all TV-viewing environments
Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments. IAB Tech Lab invites industry stakeholders to participate in public […]
Press Release: OM SDK for CTV is EXPANDING COVERAGE to include LG and Samsung TVs
We’re pleased to announce additional CTV coverage within OM SDK as we launch OM SDK 1.5 with support for Samsung and LG TVs! Read the press release here to learn more about why this is an important step forward for measurement standards in the CTV ecosystem. To learn more about the […]
VAST CTV Addendum for Public Comment: Includes Backwards Compatibility for Foundational Building Blocks for CTV Success
IAB Tech Lab is releasing VAST CTV Addendum 2024 for a 30-day public comment period. The addendum provides extensions and guidance to support vital features for improved video ad delivery and measurement. It is part of a more extensive Tech Lab Advanced TV initiative to support converging technology in all […]
2023 OM SDK Compliance Update
Welcome back everyone! Things here at Tech Lab are back in full swing for 2023; and looking at the year just gone, there’s no doubt that 2022 was a brilliant year for the Open Measurement Software Development Kit (OM SDK) initiative. In 2022 we celebrated an additional 20 new certified […]
The OM SDK Cross Screen Journey Reaches CTV Milestone
IAB Tech Lab is proud to announce that the Open Measurement SDK (OM SDK) is now available on Connected TV (CTV)! “OM SDK for CTV is a paradigm of collaboration for the greater good. Together, we can bring greater transparency, increase trust and break down the silos in the fragmented […]