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MEASUREMENT

Fast-Tracking Open Measurement SDK Compliance

In this blog post, we will cover how to successfully submit your mobile app to the IAB Tech Lab for Open Measurement SDK (OM SDK) compliance program and explain how to fast-track the certification process. The certification process typically takes 3-4 weeks, however, the timeline can be reduced or increased […]

Leadership Insights Into the Open Measurement SDK

By Dennis Buchheim Leadership Insights When IAB Tech Lab formed its Open Measurement Software Development Kit (OM SDK) working group, one of our primary goals was clear: to encourage collaboration among industry members, including publishers and measurement providers, to develop scalable solutions to measurement challenges in the mobile app environment. […]

IAB Tech Lab Open Measurement Initiative Aims to Solve the Industry’s Mobile App Viewability Challenges

By: Eric Picard and Brad Beal, Pandora The IAB Tech Lab has done something historic, important, and worth discussing.  It is likely that if you’re reading this post, you’re somewhat familiar with viewability, one of the most important issues facing the digital advertising space today.  Below we’re going to cover […]