Measurement
Improving OM SDK Performance & Reliability on Android with Sandboxed JavaScript Execution
Sid Polo from DeliveryHero explains how to improve OM SDK performance and reliability on Android devices.
Clarifying Today’s Podcast Measurement and Preparing for What Comes Next
Podcast Technical Measurement Guidelines v2.3 is now final. But we’re not done. V3 will look beyond the download and how to measure video podcasting
Unlock Faster Data Clean Room Integrations with ECAPI
To make Data Clean Room integrations supporting ECAPI more scalable the working group has issued guidelines
CTV Graduates, Definitions Still Matter. What’s in a Name?
What’s in a Name when it comes to today’s TV? The maturity of Streaming, CTV, and OTT makes them all now “television”
ECAPI-talizing on Conversions
The ECAPI 1.0 specification has been finalized. Here’s what YOU need to do now!
From Conversions to Value
Tech Lab member Bytek on why Conversion APIs Are Becoming the Backbone of Modern Advertising Optimization
How OM SDK Signals Power Attention Measurement
IAS Member Perspective on how OM SDK signals can power attention measurement as defined by the MRC and IAB guidelines
Introducing UniversalAdId Support in OM SDK
OM SDK now supports the ACIF Universal Ad ID field. Find out how!
FreeWheel first to be IAB Tech Lab certified on OM SDK for LG and Samsung devices
FreeWheel gains IAB Tech Lab certification on OM SDK for LG and Samsung devices
Signal Shift Sneak Peek: The Value of a Conversion
IAB Tech Lab is looking for participants in a Conversion API (CAPI) Workstream