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MEASUREMENT

Press Release: OM SDK for CTV is EXPANDING COVERAGE to include LG and Samsung TVs

We’re pleased to announce additional CTV coverage within OM SDK as we launch OM SDK 1.5 with support for Samsung and LG TVs! Read the press release here to learn more about why this is an important step forward for measurement standards in the CTV ecosystem. To learn more about the […]

May 30, 2024 / More

Fast-Tracking Open Measurement SDK Compliance

In this blog post, we will cover how to successfully submit your mobile app to the IAB Tech Lab for Open Measurement SDK (OM SDK) compliance program and explain how to fast-track the certification process. The certification process typically takes 3-4 weeks, however, the timeline can be reduced or increased […]

December 14, 2020 / More

Leadership Insights Into the Open Measurement SDK

By Dennis Buchheim Leadership Insights When IAB Tech Lab formed its Open Measurement Software Development Kit (OM SDK) working group, one of our primary goals was clear: to encourage collaboration among industry members, including publishers and measurement providers, to develop scalable solutions to measurement challenges in the mobile app environment. […]

April 11, 2018 / More

IAB Tech Lab Open Measurement Initiative Aims to Solve the Industry’s Mobile App Viewability Challenges

By: Eric Picard and Brad Beal, Pandora The IAB Tech Lab has done something historic, important, and worth discussing.  It is likely that if you’re reading this post, you’re somewhat familiar with viewability, one of the most important issues facing the digital advertising space today.  Below we’re going to cover […]

October 4, 2017 / More