- This event has passed.
REARC: Build for Privacy Series – London (Paid Conference)
November 16 @ 8:00 AM - 6:00 PM GMT
It is time to build! Combined with Privacy Enhancing Technologies (PETs), the private internet is here. The ‘BUILD’ event series will bring together privacy technology and policy experts from publishers, advertising technology providers, and government regulators to discuss the development and application of new privacy-enhancing technologies, addressability solutions, and how to achieve compliance with government regulations based on Tech Lab’s compliance and audit frameworks.
We will specifically discuss:
- Privacy technology for regulatory compliance such as the Global Privacy Platform, Accountability Platform, Transparency and Consent Framework, and the Post-Transaction Consumer Rights Framework
- Cookie-less Addressability Solutions like Seller Defined Audience (SDA), ID solutions and interoperability standards across ID resolution platforms
- Data Clean Room technical standards and applications
- Privacy Enhancing Technologies as the foundation for a sustainable and inherently private internet will dive into consumer privacy and data security use cases using core PETs applications such as differential privacy, multi-party and private computing, on device technologies like Privacy Sandbox. The discussions will focus on PETs’ utility for critical advertising use cases, including attribution, targeting, measurement, and frequency capping.
The Tech Lab Future of Privacy events are an opportunity to dive deep into the technologies and solutions being developed for addressability, privacy and data security and to understand their application, benefits and limitations. They will also provide a window into the future with insights and demonstrations of the application of PETs to the most pressing use cases and how to understand the privacy-enhancing changes being deployed by the big technology platforms.
These events combine the content of several of our past events into one comprehensive privacy-centric day and include local content.
|9:05 – 9:10 AM||
Rowena Lam, Sr. Director, Privacy & Data, IAB Tech Lab
|9:10 – 9:25 AM||
REARC: Implement for Impact
Nearly four years after project rearc was launched in Feb 2019, we’ve made progress as an industry. We want to recap how far we’ve come, with releases like Seller Defined Audiences, Global Privacy Platform and more upcoming in 2023.
Tony Katsur, CEO, IAB Tech Lab
|9:25 – 9:45 AM||
Navigating the Privacy Maze
Check in with the experts on how to think about privacy compliance in the coming year. We’ll tackle what’s changed since the beginning of the year, and what to expect as we head into 2024.
Julien Delhommeau, COO, Utiq France
Ninon Vagner, Privacy Director, IAB Europe
|9:45 AM – 10:00 AM||
Managing User Consent and Preferences Across the Globe with GPP
The Global Privacy Platform was released in September of last year and currently supports consumer consent and choice for multiple jurisdictions. Learn about how the GPP is helping the industry comply with privacy regulations throughout the globe.
Rowena Lam, Sr. Director, Privacy & Data, IAB Tech Lab
|10:00 – 10:20 AM||
What’s New in TCF?
Join us as we delve into the recent developments in the Transparency & Consent Framework (TCF) with the launch of TCF 2.2. In this session, we’ll explore the key policy amendments and technical specification updates that have been introduced to help digital advertising stakeholders comply with evolving regulations, including the ePrivacy Directive and GDPR.
Kenta Barrett, Solutions Engineer, OneTrust
|10:20 – 10:40 AM
1+1=3 with Accountability
As privacy legislation enters its age of enforcement and audits, AdTech finds itself under a microscope of analysis. How will AdTech approach accountability and monitor the health of user preference signal communication throughout the ads ecosystem? Learn how the Accountability Platform will help answer these questions for the industry.
Lon Pilot, SVP, Global & MD, Choreograph
|10:40 – 11:10 AM||
|11:10 – 11:40 AM||
Google’s Privacy Sandbox Commitments and the UK CMA’s Role
This session will explain the background to Google’s Privacy Sandbox commitments – what concerns they intend to address, what they require Google to do, and the CMA’s role. The UK CMA will provide an update on how they are assessing Google’s changes, informed by conversations with the industry. They will explain next steps, including plans for Google and industry testing, and address remaining competition concerns before third party cookies are deprecated in Chrome.
Marcus Grazette, Assistant Director of Technology Insights, CMA
Chris Jenkins, Director, Digital Markets Unit, CMA
|11:40 – 11:50 AM||
Privacy Sandbox Task Force
Google’s Privacy Sandbox introduces an entire new way of doing targeted advertising while preserving user privacy. In this session find out how Privacy Sandbox works and what the new workflows will be. We will be discussing IAB Tech Lab’s Privacy Sandbox Task Force, which aims at providing education and exploring the changes and limitations introduced by these new workflows.
Miguel Morales, Director, Addressability & PETs, IAB Tech Lab
|11:50 – 12:00 PM||
ID Solutions Guidance
Anissa Connor, Sr. Product Manager, ID5
|12:00 – 12:35 PM||
Holistic Identity Strategies – Overview
The “new normal” technical landscape requires a portfolio of approaches to targeting, measurement, and attribution. How do you evaluate the various IDs available in market to prioritize your technical roadmap.
Alasdair Cross, VP, Sales, Roq.ad
Christian Carlsson, Global Head of Addressability Solutions, LiveRamp
Ed Pizey, VP, Data & Technology Consulting, Publicis Media
Mathieu Roche, CEO & Co-Founder, ID5
Moderator: Shailley Singh, EVP, Product & COO, IAB Tech Lab
|12:35 – 12:55 PM||
1st Party Curated Addressability
As the significance of first-party data has surged, publishers are presented with an array of challenges in safeguarding their data from unauthorized access and misuse. In this session, learn more about the First-Party Curated Addressability proposal aimed at empowering publishers to communicate how the first party data they transmit can be used and shared.
Robert Blanck, General Manager Advertising & E-Commerce, Axel Springer
Achim Schlosser, CTO, European netID Foundation
|12:55 – 2:20 PM||
|2:20 – 2:40 PM||
On Device & Addressability
Data minimization is among the pillars of modern privacy approach. One way to accomplish data minimization is to leave it on the user’s device. In this session, organizations pioneering on device addressability technology will explore how its done and what are the capabilities and limitations. We will get into details on how these are deployed, what specific use cases and advertising types does it enable and how do they protect the privacy of consumers.
Daniel Pike, Chief Product Officer, Covatic
Emma Raz, Director of Commercial, NumberEight
Moderator: Shailley Singh, EVP, Product & COO, IAB Tech Lab
|2:40 – 2:55 PM||
What is Interoperability?
What does interoperability really mean and how publishers and advertisers benefit from interoperability in Data Clean rooms operations. How can publishers and media owners work with their partners to take advantage of interoperable clean rooms. How OPJA implements interoperability by design. This session will address all these questions and more on interoperability in ad tech ecosystem.
James Prudhomme, CRO, Optable
Shailley Singh, EVP, Product & COO, IAB Tech Lab
|2:55 – 3:05 PM||
Differential Privacy Guidance
This popular Privacy Enhancing Technology (PET) is used throughout AdTech, including Google’s Privacy Sandbox. Find out more about this technique, how it works at a high level, how it can be used with other PETs, and how it is used in various AdTech products.
Pete Danks, VP of Product, Magnite
|3:05 – 3:25 PM||
Readiness for Deployment and Barriers to the Adoption of PETs
The use of PETs comes with their own relative advantages and drawbacks, which requires consideration of the context of their application and the supporting roles to be played by other actors in the broader PETs ecosystem. This session will consider the maturity of selected PETs to illustrate the current readiness for deployment and the remaining barriers that are presently hindering the wider adoption of PETs.
Calum Inverarity, Sr. Researcher, Open Data Institute
|3:25 – 3:55 PM||
|3:55 – 4:10 PM||
The Evolution of PETs in AdTech & Data Collaboration
What are we talking about when we talk about PETs?
Privacy-enhancing technologies (PETs) are increasingly valuable components of any tech stack. In this session join Lauren Kaufman, Sr. Product Manager at Habu, as she breaks down the evolution of PETs in AdTech from how PETs adoption is going to how to leverage them for better data collaboration.
Lauren Kaufman, Sr. Product Manager – Privacy Enhancing Technologies, Habu
|4:10 – 4:40 PM||
Using Privacy Enhanced Technologies to Support Measurement and Optimization
In this panel, learn how companies are evolving the use of privacy-enhanced technologies to securely analyze sensitive datasets across companies for reporting and measurement use cases.
Benjamin Atkinson, EMEA Lead, AWS Advertising & Marketing
Andrew Knox, Product Manager, Decentriq
Ruth Reynolds, Head of Technology Solution, Havas Media UK
Sanjay Saravanan, Software Engineering, Ads Privacy, Meta
Moderator: Shailley Singh, EVP, Product & COO, IAB Tech Lab
|4:40 – 5:00 PM||
Ad Fraud in the Age of Privacy: Exploring Challenges and Effective Countermeasures
How can the digital marketing ecosystem look to evolve to preserve user privacy without sacrificing needed momentum in security? In this panel discussion, HUMAN, alongside industry experts will discuss if it has to be a choice between the two, or if privacy and security can coexist.
Joe Tallett, Sr. Engineering Manager, Human
Donal Kane VP, SSP, Edmodo
|5:00 – 5:20 PM||
A Primer on Interoperable Private Attribution
Measurement is deemed to be an important use case by everyone in the advertising industry and yet it is at risk from platform and legislative changes. In this session Meta will introduce Interoperable Private Attribution, a private advertising measurement proposal they have been working on in W3C in collaboration with Mozilla. They will outline how it works, the underlying Privacy Enhancing Technologies in use, and how you can learn more.
Sean Bedford, Business Engineer, Meta
|5:20 – 5:25 PM||
Rowena Lam, Sr. Director, Privacy & Data, IAB Tech Lab
|5:30 – 6:30 PM||
Cocktail Networking Reception
27 Wormwood Street, London EC2M 1RP
$475 tier three Nov 4- Nov 17
Benjamin Atkinson is the EMEA Lead for AWS Advertising & Marketing Technology. Focused on how customers transform their advertising and marketing capabilities and results through cloud-based solutions, Benjamin drives business development and strategy for AWS across industry segments. With a current focus on entity resolution, privacy-enhanced data collaboration and leveraging ML and AI/GenAI applications in advertising and marketing use cases.
Sean is a Principal Business Engineer at Meta, based in London. His focus is on data and privacy and he helps businesses using the Meta platforms shape and define strategies on how to best use technology for advertising success. Sean additionally attends on behalf of Meta at several advertising and developer trade bodies including ISBA, the WFA, the IAB, and the W3C to contribute to what we believe the future of privacy enhancing advertising technologies should look like.
As General Manager Advertising & E-Commerce, Robert Blanck is responsible for all activities related to the user, website, and advertising that go beyond traditional ad sales.
He has developed new, sustainable business models and products in his more than 15 years at BILD and the Axel Springer media brands.
His expertise in assessing the commercial consequences of technical and regulatory changes in the market keeps him very busy on the issues of GDPR, ePrivacy, Google Privacy Sandbox, and a customized data strategy for news media.
In addition, Robert Blanck is part of many different national and international associations and working groups dealing with the exciting challenges of changing the advertising ecosystem and media.
Christian Carlsson is the Head of Addressability Solutions at LiveRamp, where he and his team specialize in solving for the cookie-less advertising environment in a way that respects consumer privacy while meeting advertiser and publisher needs. He has a background in management consulting, and holds an MSc in Economics from Umea Business School, and a BSc in Data Engineering from Umea University.
Alasdair has worked in the online advertising and data space for the last 20 years and is something of a startup specialist, having been involved with over 10 different start-ups in that time. He’s currently VP of Sales with Roqad, Europe’s largest cross-device Identity mapping solution who specialise in both large scale probabilistic ID Graphs and deterministic data onboarding. Roqad’s solutions are used by large enterprise clients in the Adtech, Agency and Martech space to enable effective targeting, analytics and attribution in the new cookie-less era.
As VP Product at Magnite, Pete Danks is responsible for the development and implementation of industry & client solutions globally, with a focus on data, identity and addressability. He has over 20 years of experience working across the digital advertising industry, specializing in building products and leading teams.
Prior to Magnite, Danks founded and was CEO of Carbon, a DMP with unique revenue and contextual tools. Carbon was acquired by Magnite in 2022.
Earlier in his career Danks led one of Google’s retail teams, managing a portfolio of some of the UK’s largest retail, ecommerce and price-comparison businesses. He has also held senior marketing, management and commercial roles with brands including Yahoo!, Kelkoo, MOO.COM and Firebox, with digital agency experience prior to his client side roles.
Julien has over a decade of programmatic and ad tech experience, all within iterations of the same company, starting with OAS (a publisher ad server) that was then acquired by AppNexus – where he undertook consultant and solutions engineer roles. He then continued to progress through to Product and Systems Architect roles as the business was bought by AT&T, and then subsequently Microsoft. For the past two years, he has also served as Chair of the TCF working group at IAB, responsible for developing the technical solution.
Marcus joined the CMA’s Data Technology and Analytics (DaTA) unit in July and leads technical work on Privacy Sandbox design and implementation. He previously worked on adtech and online tracking at the Information Commissioner’s Office (ICO), for two tech startups and in central government at the Foreign, Commonwealth and Development Office.
Calum Inverarity is a Senior Researcher at the Open Data Institute. His research focuses on access to and the stewardship of data, with a concentration on privacy-enhancing technologies. This includes consideration of the ways in which they can be used to promote responsible innovation and contribute towards public benefits. He has previously worked with think tanks and research institutes in the UK and Belgium focusing on cybersecurity, economic policy and conflict resolution
Chris has been a Director in the Digital Markets Unit at the UK Competition and Markets Authority since 2021, and leads the CMA’s oversight of the Google Privacy Sandbox commitments. He joined the CMA in 2014 as an Economics Director, leading the analysis on a range of mergers, antitrust cases and market investigations including the CMA’s market study into Online Platforms and Digital Advertising. Chris previously worked in HM Treasury, the Department for Business, and as an economic consultant at Oxera.
Andrew is product manager at Decentriq, leading their media & advertising data clean room products built on trusted execution environments. Since 2018, his focus is on researching and creating solutions around privacy-enhancing technology (PET). In his previous role as Research Scientist at Meta, he co-created several major PET initiatives, including the Private Matching for Compute protocol and the Private Lift Measurement product. He also led integrations for the MTA Partnership Program and specific outreach programs at the IAB Tech Lab and the W3C. Before Meta, Andrew worked on MMM consulting, financial fraud prevention, and experimental nuclear physics.
Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time, you can find Jared in the mountains skiing, hiking, or camping.
Director, Addressability & PETs, IAB Tech Lab
Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.
Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.
Daniel Pike, Chief Product Officer at Covatic, has nearly 25 years’ experience working in media, strategy, innovation, and technology.
Daniel is in charge of meeting privacy challenges head-on, identifying client needs, connecting these to wider industry and market challenges, and delivering compelling solutions. As CPO of Covatic, he plays a central role in shaping the company’s strategic and commercial direction.
Prior to Covatic he worked at the BBC, for Arqiva, and as a consultant acquiring a rare blend of strategic, editorial, commercial, technical and management experience, including in senior R&D and corporate strategy roles.
With over 27 years of experience in software development, Lon has dedicated the past 16 years to the dynamic field of online advertising technology (AdTech). Currently serving as the Senior Vice President of Engineering, Global at Choreograph, a WPP company, Lon has consistently focused on developing and enhancing multi-tiered systems that operate over the internet.
Throughout his career, he has predominantly worked on the back-end aspects of web systems, including Web 2.0 and other iterations. Within the realm of online advertising, his expertise lies in web and video ad servers, campaign management and optimization systems, as well as data management platforms. He has had the opportunity to contribute to the development of massive-scale systems, dealing with the complexities of large volumes of aggregated data.
Passionate about data privacy, sustainability, and diversity, equity, and inclusion (DE&I), Lon is committed to fostering a digital ecosystem that respects user privacy and upholds the highest ethical standards. He strongly believes in leveraging technology to create sustainable solutions that minimize the environmental impact of our systems and processes. Additionally, he actively promotes diversity, equity, and inclusion within the industry, recognizing the value of diverse perspectives and working towards creating an inclusive environment where everyone can thrive.
Having witnessed the emergence of big data tools in the early stages of his online advertising journey in 2007, Lon has continuously adapted to the evolving landscape, leveraging his extensive experience to navigate the challenges of this fast-paced industry.
Lon thrives on the intricate details and inner workings of technology, always striving for innovation and pushing the boundaries of what is possible in the realm of data processing. With a proven track record of success and a passion for driving technological advancements, he is committed to delivering high-quality solutions that propel businesses forward in the ever-evolving digital landscape.
With over 25 years’ experience in media, Ed has seen digital advertising evolve from the early days of banners to the sophisticated multichannel experience of today. He has previously supported the IAB standards committee in helping evolve format standardisation and has worked at both publishers & agencies across multiple verticals with a focus on maximising data value through innovation & system integration. Currently working for Publicis as EMEA VP for Data & Technology consulting across privacy and cookie-less solutions with a commitment to helping clients understand the challenges as well as opportunities in the new ID centric world.
An ad tech expert with close to 20 years’ experience in the industry, James Prudhomme, CRO at Optable, is a builder and a leader with a successful track record of driving growth across continents and cultures. In September 2015, James relocated from Montréal to London to establish Index Exchange outside of North America and to lead the company’s growth across EMEA and APAC. Prior to joining Index Exchange, James was the CEO of Datacratic, a seed stage software company which provided machine learning and AI-based decisioning and optimisation systems to DSPs, DMPs and other martech platforms. Now, as CRO of Optable, James inspires and motivates tightly focused teams. He is a bootstrapper who is not afraid to roll up his sleeves. He says: “I care a lot about values and how values can bring clarity to the journey.”
Emma is the Director of Commercial at NumberEight, a London-based privacy-first intelligence platform that detects user behaviors from smartphone sensors. With over twelve years of experience in the high-tech industry, she specializes in ad tech, cybersecurity, and mobile gaming, with a particular focus on app economy design. Emma holds a Master’s in Chinese Law from SOAS in London, a Bachelor’s in Business Management & East Asian Studies from the Hebrew University of Jerusalem, and a special Certificate from Peking University in Beijing.
Ruth Reynolds is Technology Solutions Director at Havas Media Network. Ruth has been part of Havas’ Data team for 8+ years leading on projects across Advertising Technology (Adtech) and Advertising Operations (AdOps) . Ruth consults on digital tracking, measurement and activation for Havas clients – with a focus on cookieless solutions.
Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.
With ID5, Mathieu Roche materializes his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.
Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters.
Achim is a member of the executive board at the European netID Foundation. As CTO he is responsible for the products (netID) around Single Sign-on and Consent Management / Addressability and drives their strategic development. He is an expert in privacy technology related matters as well as their real life implementation at scale.
Achim graduated at RWTH Aachen as a computer scientist, following that he worked a longer timeframe at big European cooperation’s, always focusing on data driven topics with increasing level of leadership. Prior his current role he worked as a senior manager at KPMG where he played a major role in building up the business around data-driven technologies – namely the national and global setup and operation of the KPMG Lighthouse, Center of Excellence for data driven technologies. Before joining KPMG he worked at ParStream (part of the Cisco IoT division today) – a Cupertino based Big Data Startup – leading both product development as well as the global consulting/technical sales teams.
Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.
Joe is a Senior Detection Manager at HUMAN, and has led teams of data scientists and security researchers tackling various large ad fraud schemes. Prior to HUMAN Joe also spent 4 years at Google fighting ad fraud. Joe is part of the W3C anti-fraud community group, whose goal is to promote abuse-fighting technology on the web globally.
Ninon leads the privacy-oriented work of IAB Europe and oversees the TCF compliance programmes. She has previously worked at Leboncoin Group in Paris, responsible for ePrivacy & GDPR legal compliance for advertising operations, and at Sirdata on data protection where she took part in developing a commercial Consent Management Platform. Prior to Sirdata, she worked as consultant for an advisory firm in strategy, crisis communications & public affairs.