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9/16 – Addressability Solutions Roadshow
September 16, 2021 @ 3:00 PM - 5:30 PM EDT
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Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Thursday, September 16 at 3PM ET/12PM PT. We will hear from Tech Lab’s new CEO, Anthony Katsur, learn about draft specifications that are picking up steam and consider what it’s going to take to make accountability a reality in a world of new IDs taking off. You will walk away understanding how each new draft specification impacts your business so that you can educate and prepare your teams for adopting them. The IAB Tech Lab team and industry experts will discuss details, challenges, and the feedback received so far in the review process of these draft documents:
- Seller defined contexts and audiences
- User enabled ID token best practices
- Accountability Platform
- Global Privacy Platform
- And more…
Join us to get the full understanding of how everything will play together with commercial solutions, to ask your questions, and to get ready to plan and implement in your products. It’s time to participate in this major industry change and to learn how to prepare your company for the new norm in 2021!
| TIME (ET) | SESSION |
| 3:00 PM – 3:05 PM | Opening Comments: Charting Tech Lab’s Course in ’22 and Beyond
Tony Katsur, Chief Executive Officer, IAB Tech Lab |
| 3:05 PM – 3:15 PM | Fireside Chat
Tony Katsur, Chief Executive Officer, IAB Tech Lab Steve Silvers, Senior Vice President, Product & GM Customer Experience, Neustar |
| 3:15 PM – 3:20 PM | Introduction: Addressability Solutions That Are Gaining Momentum
Benjamin Dick, Senior Director of Product – Consumer Privacy, Identity, and Data, IAB Tech Lab |
| 3:20 PM – 3:25 PM | The Importance of Open Standards
Pierre Diennet, Global Partnerships, Lotame |
| 3:25 PM – 3:55 PM | Navigating Identifier Disruption via the Seller Defined Audiences Specification
Benjamin Dick, Senior Director of Product – Consumer Privacy, Identity, and Data, IAB Tech Lab Eliza Nevers, Senior Vice President, Product, Lotame Steve Silvers, Senior Vice President, Product & GM Customer Experience, Neustar Garrett McGrath, Vice President, Product Management, Magnite |
| 3:55 PM – 4:10 PM | What’s id-sources.json?
Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab Mike O’Sullivan, Director of Product, Roku |
| 4:10 PM – 4:30 PM | Global Privacy Platform expands privacy signaling to new markets
Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab Julie Rubash, Chief Privacy Counsel, Sourcepoint Jill Wittkopp, Director, Product Management, IAB Tech Lab |
| 4:30 PM – 4:55 PM | Where UID2 fits in
Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab Travis Clinger, Senior Vice President, Addressability and Ecosystem, LiveRamp Ankur Srivastava, Vice President, Product Management, Pubmatic |
| 4:55 PM – 5:20 PM | No addressability without accountability
Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab Scott Menzer, Co-founder & SVP of Customer Operations & Product, ID5 Michal Jacobsberg-Reiss, Head of Ecosystem Product Partnerships, MoPub |
| 5:20 PM | Event concludes
Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab |