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Ad Ops Workshop for Advanced TV

August 13 @ 8:00 AM - 5:00 PM EDT

Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how adjusting your workflow for labeling you ad media for TV environments can save you time and resources, protect the brands of the campaigns you run, and better measure performance. This is a free event held at the IAB Ad Lab. With limited capacity, we’ll first open registration to companies who are committed to implementing VAST CTV Addendum 2024 and Ad Creative ID Framework.

 

 

Todd Henry

Senior Product Manager
IAB Tech Lab

Todd Henry

Senior Product Manager
IAB Tech Lab

Katie Stroud

Senior Product Manager
IAB Tech Lab

Katie Stroud

Senior Product Manager
IAB Tech Lab

Dan Brackett

Chief Technology Officer
Extreme Reach

Dan is Chief Technology Officer of Extreme Reach. He leads innovation and development with a customer-centric software release cycle, growing the company’s industry-leading, global platform with new capabilities every two weeks. With over 25 years of experience in business and technical leadership, systems architecture, application design and agile software delivery, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues, just as ER simplifies the management and delivery of creative assets in an increasingly complex media landscape.

Dan Brackett

Chief Technology Officer
Extreme Reach

Details

Date:
August 13
Time:
8:00 AM - 5:00 PM EDT
Events Category:

Venue

NYC, AD Lab
116 East 27th St. 8th Floor
New York, NY 10016 United States