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Ads.txt 1.1 Webinar
May 18, 2022 @ 3:00 PM - 4:00 PM EDT
Ads.txt specifies a mechanism for publishers to list their Authorized Digital Sellers, in order to fight against fraud and misrepresented domains.
In April, IAB Tech Lab announced an update to the widely adopted ads.txt specification which is currently in public comment.
The update includes two new values for publishers to declare within their ads.txt files, “ownerdomain” and “managerdomain” which helps increase the transparency into seller relationships via sellers.json and further strengthens ads.txt as a tool to reduce fraud in buying and selling of advertisements on websites, mobile apps and connected TV.
Agenda (TBD and subject to change)
| Time (ET) | Session |
| 3:00 – 3:05 PM | IAB Tech Lab Opening Remarks
Jill Wittkopp, Senior Director, Product Management, IAB Tech Lab |
| 3:05 – 3:20 PM | Overview of complexity of the supply chain, highlighting hard to identify areas like owners and managers
Chris Kane, Founder, Jounce Media |
| 3:20 PM- 3:30 PM | OWNERDOMAIN & examples
Angie Pennington, Sales Operations and Strategy Manager, Yahoo! |
| 3:30 PM – 3:40 PM | MANAGERDOMAIN & examples
Jeremy Grant, Senior Product Manager, Index Exchange |
| 3:40 PM – 3:45 PM | What should I do?
Jill Wittkopp, Director, Product Management Software, IAB Tech Lab |
| 3:45 PM – 4:00 PM | Q&A and Closing IAB Tech Lab Closing Remarks |
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