AdTech in Blockchain: It’s Working!

Join IAB Tech Lab on May 7th in NYC for our Open Forum AdTech in Blockchain: It’s Working to see how blockchain technology is being deployed in digital advertising. This is the latest edition in our series of events to educate the industry on blockchain technology and its application. In this event we will focus on what is working today with product demonstrations from AdNode, AdEx, Freckle IoT, RTBAsia, and SRAX. The panel discussions will dive deep into key topics like cryptocurrency or coins use in adtech, cryptography and how it can support transparency and authentication in adtech transactions, and how blockchain brings efficiency in reconciling campaign data. We will also present updates on blockchain working group initiatives including the Transparency Primer, PrivacyChain and Network Pilot results along with updates on industry and regulatory environment.

View the Presentation

View the Recording

 

    Sponsors

Session Topics

• Introduction and Opening Remarks
• Blockchain Working Group Updates
• Transparency Primer
• Network Pilots Updates
• SRAX Presentation
• RTBAsia Anti-Fraud Solution Presentation
• FreckleIoT Presentation
• Lucidity Presentation
• AdEx Product Presentation
• Privacy Chain Update
• Coins in Advertising Technology
• AdNode Presentation
• Efficiency in Reconciliation Panel Discussion
• Legal SEC/Regulatory Topics Update
• Cryptography in AdTech/Transparency Role Play
• Industry Updates

Speakers

• Daniel Arnold, Chief Technology Officer, AdNode
• William D. Brannan, Counsel, Lowenstein Sandler LLP
• Richard Bush, President, NYIAX
• Dylan Dewdney, Business Developer, AdEx
• Andy Fan, Chief Executive Officer, RTBAsia
• Sam Goldberg, President & Co-Founder, Lucidity
• Ivan Guzenko, Chief Executive Officer, Smartyads
• Matt Hrushka, Product Manager, Kochava
• LuRae Lumpkin, Chief Executive Officer, Blockchain4Media
• Dayna Moon, Head of Client Services, MetaX
• Miguel Morales, Chief Technology Officer and Co-Founder, Lucidity
• Michael Palmer, Global VP of Emerging Technologies, GroupM
• Michael Rodov, Chief Executive Officer, AdNode
• Shailley Singh, VP Product, IAB Tech Lab
• David James Stewart, Head of Business Development, SRAX
• Neil Sweeney, Founder & Chief Executive Officer, FreckleIoT

Agenda

For inquiries regarding this event please email techlab@iabtechlab.com. Sponsorship opportunities are available.