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CTV Ad Formats Grow Up
August 11 @ 12:00 PM - 1:00 PM EDT
The CTV Ad Portfolio signaling and guidelines are now FINAL! This webinar will review everything you need to know to start transacting on these new high-demand real estate in the CTV and Streaming ecosystem.
IAB Tech Lab is joined by experts from Rakuten TV, Index Exchange, and Telly who participated in the working groups that created these new standards. They will explain the signaling and requirements for compliant Menu Ads and Pause Ads and recommend approaches for successfully integrating them into your Media Kit and Sales platforms.