ECAPI-talizing on Conversions

Join us on February 17th at 1pm ET for a practical webinar on the Event and Conversion API (ECAPI)! This new specification is designed to standardize how marketing-related events and measurable outcomes are communicated across the digital advertising ecosystem. We’re excited to be joined by Google’s Senior Staff Software Engineer, Alan Merzon, and Basis Technologies Senior Technical Product Manager, Randy Weinstein with IAB Tech Lab’s VP of Product, Jill Wittkopp to discuss ECPAIs potential to reduce integration complexity, foster interoperability, and unlock deeper campaign performance insights.

ECAPI will be in public comment until February 20, 2026 and this webinar is your chance to engage with the visionaries behind this initiative and ask questions and contribute to shaping a shared industry standard!