From Data Chaos to Data Clarity: Privacy Safe Secure Attribution with ADMaP

Miguel Morales is joined by Edik, the GM of Privacy Cloud at Appsflyer to demonstrate how the now finalized ADMaP (Attribution Data Matching Protocol) specification enables advertisers and publishers to measure attributions using Privacy Enhancing Technologies (PETs) in a  Data Clean Room (DCR) and protecting their user’s Personal Identifiable Information.