There was an unexpected error authorizing you. Please try again.

Loading Events

« All Events

Genre-ously Improving Programmatic CTV Ads

January 23 @ 12:00 PM - 1:00 PM EST

Genre Webinar with Hillary Slattery and Katie Shell

IAB Tech Lab recently released Programmatic CTV Genre Guidance leveraging the Content Taxonomy, for public comment to make it easier for companies to upgrade their Taxonomies for Programmatic CTV Ads. In this webinar, Hillary Slattery and Katie Shell will lay out for you how the mappings work, the path to upgrading and why this should be on your 2025 roadmap.

Speakers:

Hillary Slattery

Sr Director of Programmatic, Product

Katie Shell

Associate Product Manager

Details

Date:
January 23
Time:
12:00 PM - 1:00 PM EST
Events Category: