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Genre-ously Improving Programmatic CTV Ads
January 23 @ 12:00 PM - 1:00 PM EST
IAB Tech Lab recently released Programmatic CTV Genre Guidance leveraging the Content Taxonomy, for public comment to make it easier for companies to upgrade their Taxonomies for Programmatic CTV Ads. In this webinar, Alexa Boncimino from Microsoft, and Tech Lab’s Hillary Slattery and Katie Shell will lay out for you how the mappings work, the path to upgrading and why this should be on your 2025 roadmap.
Speakers:
Hillary Slattery is the Sr. Director of Product Management and stewards Tech Lab’s foundational specifications including but not limited to OpenRTB, OpenDirect, Native Ads API, Ads.txt, and all of Tech Lab’s Taxonomies.
She got her start with the IAB Tech Lab as a working group participant via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She is a solution oriented process monster with varied experience on both the buy and sell side of the industry. She’s also a dad joke aficionado, avid reader, podcast junky, and boasts a 1,500+ day streak on Duolingo.
Hillary Slattery
Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio, focusing on taxonomies and programmatic practices.
Katie Shell
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