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GPP: What’s New, What’s Next, and What You Need to Know
December 11, 2024 @ 12:00 PM - 1:00 PM EST
There are 19 states (20 if you include Florida) in the U.S. that have enacted comprehensive data privacy laws, with some already in effect and others set to go into effect in 2025-2026. In this webinar, explore the latest developments in the Global Privacy Platform (GPP), which is designed to support the digital media ecosystem’s compliance in a continually complex regulatory landscape. We’ll dive into the GPP releases from this year, including the new states covered, updates to the MSPA US National section, and implementation guidelines. Plus, get a look at future developments. Join us to gain insights into how GPP is evolving and what you need to know to stay ahead as privacy regulations continue to emerge.
Speakers:
Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.
Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.
Rowena Lam
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