IAB UK in partnership with IAB Tech Lab, Project Rearc: Perspectives on how “Privacy by Default” principles affect privacy, identity, and the audience data ecosystem

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Agenda – Panel Discussion Format with Q&A

Opening: Project Rearc

• What is Project Rearc?
• What does UK specific engagement look like?

Panel 1: Privacy Deep Dive

• Migration to TCF v2.0
• Global privacy developments
• Speakers:
  • Alex Cone, Senior Director, Project Manager, IAB Tech Lab
  • Danny Sepulveda, SVP for Policy and Advocacy, MediaMath
  • Grant Nelson, Product Manager for Privacy, Xandr
  • Julia Shullman, General Counsel and Chief Privacy Officer, TripleLift
  • Stephanie Hanson, Director, OneTrust PreferenceChoice, OneTrust

Panel 2: Identity Deep Dive

• What is the future of addressability?
• What does supply chain security look like in the new normal?
• Speakers:
  • Ben Dick, Sr. Director, Product – Privacy, Identity & Data, IAB Tech Lab
  • Mike O’Sullivan, Vice President, Product, Identity & Data, Index Exchange
  • Travis Clinger, Vice President of Strategic Partnerships, LiveRamp
  • Steve Silvers, SVP Product, GM Customer Experience, Neustar

Panel 3: Transformation of the Audience Data Ecosystem – Speakers

• What does the $10B data ecosystem look like when 1st parties control attribute collection?
• Speakers:
  • Amy Yeung, General Counsel & Chief Privacy Officer, Lotame
  • Ben Dick, Sr. Director, Product – Privacy, Identity & Data, IAB Tech Lab
  • Christian Carlsson, Global Solutions Architect, LiveRamp
  • Gillian MacPherson, Vice President, Epsilon Data – Digital Strategy & Product, Epsilon

Organized around Tech Lab’s “Project Rearc” broader industry response, IAB Tech Lab and IAB UK will host technical conversations that provide perspective on how consumer-centric “Privacy by Default” principles affect the identity and addressability landscape. Via a set of curated conversations with leading product and engineering leaders, we’ll dig into implications for specific components of the supply-chain, including the future of privacy tools and specifications, the role of identity and identifiers as trading currencies, and the evolution of audience targeting and measurement in the “new normal”.

Tech Lab Virtual Open Forums provide 90+ minutes of interactive discussion, panels, and deep dives into the technical details of our industry and are geared towards developers, engineers, product managers, product owners, UI/UX, data scientists/engineers, CTOs, and product enthusiasts. These events facilitate conversation between industry experts, attendees and IAB Tech Lab product experts to help translate difficult concepts and discuss some of the most pressing issues in our industry.

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