IAB Tech Lab “I Want My CTV” Advanced TV Event 2025

Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world’s largest marketers, media companies, and advertising technology platforms to enable high efficiency programmatic trades. Chris Kane founded Jounce Media in 2015.

Chris was previously Chief of Staff to the CEO and CFO at AOL. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a pioneer in the DSP category. He started his career as a management consultant at Oliver Wyman where he focused on the converging media and technology sectors.

Lindsay Kaye is the Vice President of Threat Intelligence at HUMAN Security. Her technical specialty spans the fields of malware analysis and reverse engineering, with a keen interest in dissecting custom cryptographic systems. Lindsay is an internationally-recognized cybersecurity speaker and author. She is the author of the book Dissecting the Dark Web, to be published by No Starch Press in February 2026. Lindsay holds a BS in Engineering with a Concentration in Computing from Olin College of Engineering and an MBA from Babson College.

Deborah Murray is Managing Partner, Executive Director, Traffic at WPP Media, where she oversees a team dedicated to linear and premium video trafficking services for WPP Media clients. With over 20 years of experience, Deborah specializes in onboarding clients and customizing workflows to adapt to the ever-evolving media landscape.

Deborah’s expertise spans all forms of linear media, including national and local video, audio, direct response, addressable, cinema, and VOD, as well as print and out-of-home. She played a key role in creating and implementing a new Premium Video workflow, driving cost and manpower efficiencies, and was instrumental in developing a universal specification for delivering creative assets to publishers.

Deborah has established vendor relationships that ensure first-rate clearance, distribution, and talent payment services. She has managed complex creative executions for high-profile campaigns, such as the Peacock launch, and has extensive experience working across various categories, including CPG, automotive, studio, and retail. She also developed print and out-of-home traffic processes for a major beverage client.

Deborah’s earlier experience at Y&R NY and MediaEdge provides her with a holistic understanding of client workflows, from creative briefs to successful campaign launches, as well as a strong ability to troubleshoot potential challenges.

An industry leader, Deborah co-chairs the 4As Traffic Committee, a role she has held since 2005, and was a founding member of the Broadcast Traffic Committee sponsored by the 4As. She has also served on the Ad-ID board and contributed to the establishment of HD commercial coding and closed-captioned commercial creative standards. A strong advocate for accessibility, Deborah has supported the adoption of Descriptive Video for the visually impaired and actively participates in Joint Policy Committee Town Halls addressing new talent contracts for SAG performers.

Steve Nash is GumGum’s Product Design Director, leading the development of the company’s portfolio of customer-centric ad products, including their award-winning, innovative ad units. With a strong creative background, Steve skillfully leads his teams in crafting visually compelling, interactive experiences that truly engage consumers. He brings over two decades of experience, primarily in product management, UX, and web design. A core focus of Steve’s is ensuring GumGum’s offerings consistently meet and exceed industry standards, delivering ad products that cut through and drive brand outcomes.

Steve was the first employee at Playground xyz and served as the Head of Product before the company was acquired by GumGum in 2021. Playground xyz was fully integrated into the GumGum fold in 2024.

Steve is originally from Sydney, Australia, but currently lives in New York with his wife and their pug, Milo. Outside of all things product, Steve is passionate about traveling and is an avid foodie and gamer.

Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio, focusing on taxonomies and programmatic practices.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Hillary Slattery is the Sr. Director of Product Management and stewards Tech Lab’s foundational specifications including but not limited to OpenRTB, OpenDirect, Native Ads API, Ads.txt, and all of Tech Lab’s Taxonomies. 

She got her start with the IAB Tech Lab as a working group participant via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She is a solution oriented process monster with varied experience on both the buy and sell side of the industry. She’s also a dad joke aficionado, avid reader, podcast junky, and boasts a 1,500+ day streak on Duolingo.

Chris White is a product executive with over 15 years of deep experience spanning Sellside, Buyside, Linear, and Digital video platforms. He currently serves as the Head of Product Management for Google Ad Manager’s Advanced Video. Chris is responsible for defining the global product roadmap, driving strategic innovation for the most sophisticated video publishers in the world, and developing solutions that solve the complex, evolving challenges in the CTV and streaming ecosystem. His leadership ensures technical excellence and strategic alignment for Google’s most critical video partners. Prior to joining Google, Chris held leadership roles at Endeavor Streaming, Xandr, and FreeWheel.