IAB Tech Lab Agentic Bootcamp – September 2026 Session

As part of our Agentic Task Force work, and the development of AAMP, we are hosting monthly hands-on in-person Agentic Bootcamps, and in September we are very grateful that the Amazon team is going to host us on West 39th St. (Watch your inbox for an email before the event with entry instructions!)

Space is limited for these sessions, so don’t wait around or your seat may be gone.

Each 2 hour session will allow for open discussion and direction on priorities, featuring demos and insights from Tech Lab and other contributing members. There will also be breakout sessions on specific use cases that Agentic is well positioned to solve  as Agentic Advertising evolves from this initial “test and learn” phase and becomes part of the way we do business.

Expected topics for the September BootCamp include:

• Enterprise Deployment of AAMP’s Buyer and Seller Agents in the AWS Cloud
• Introduction to Tech Lab’s new Head of Agentic Technologies, Matthew Jacobs
• What Does a Good Buyer Agent Look Like?
• And one more session TBC

The September bootcamp is sold out but registration is still available for October!

Not a member? Reach out to membership@iabtechlab.com to find out more.

(Topics are subject to change)