IAB Tech Lab Council Meeting (Free Member Meeting)

Adam is a Partner in the NYC office. He co-leads the healthcare provider growth service line.

Prior to joining McKinsey Adam served as Managing Partner for GroupM, the world’s largest media buying agency. While there, he helped grow global media clients by leading teams responsible for advanced media mix modelling, attribution and cross channel strategic planning. He led MasterCard’s global transformation to digital as Vice President of Global Digital Marketing. Adam also founded “creative-technology” firm Circ.us which specialized in mobile app design, marketing, creative and computer vision. 

Devon is the Vice President, Product Marketing at InfoSum. Joining at the start of 2022, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity, privacy, and security. 

Devon has more than 14 years of experience helping the world’s top brands, agencies, publishers, platforms, and walled gardens build better data-driven strategies. Prior to InfoSum, Devon was the Senior Director of  Product Marketing at Neustar, a TransUnion company, leading go-to-market efforts across their Marketing Solutions business including identity resolution, data management, activation, measurement, and privacy/cookieless solutions.

With more than a decade of experience in the ad tech industry, Rob Hazan leads omnichannel product strategy, development, and delivery at Index Exchange.

Prior to joining Index, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google, Rob served as a Product Manager, responsible for publisher tagging, ads latency, and ensuring compliance with data regulation (e.g. GDPR and CCPA).

Earlier in his career, Rob worked as a software engineer and business analyst at Bridgewater Associates, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today, he lives in the Boston area with his wife, two kids, and their dog.

David is Partner based in Seattle. He leads McKinsey’s MarTech hub Globally, and in North America is a co-leader within McKinsey’s Digital Marketing Operations and Technology group. He focuses on MarTech and general marketing strategy with deep expertise implementing E2E omnichannel digital transformations across industries.

Prior to McKinsey, David spent over 17 years leading technology for numerous media agencies including at IPG, Omnicom, WPP and independents. He managed large scale technology programs, architecting and working with industry leading solutions providers to deliver impactful customer experiences with leading brands such as Toyota, Mattel, BMW, Microsoft.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Nishant is a seasoned product executive with decades of experience building and launching successful internet and high-tech products. As Senior Vice President, Product Management, he is responsible for driving global product innovation and development across all of the products and solutions. He joined PubMatic in 2015 as the header bidding Product Manager, devising strategies with Prebid and OpenWrap to establish PubMatic as having one of the most thoughtful solutions in the industry. Since then Nishant has taken up increasing levels of product leadership roles, building a solid team that drives PubMatic’s RTB platform and pipes in addition to our marketplace quality, omni-channel monetization, analytics platform, and efficiency.   

Prior to PubMatic, Nishant led new product innovation, platform and mobile audience related products at Groundtruth, playing a key role in what was then a rapidly growing location based mobile advertising platform. He has deep insights into the location based mobile ad technology market. These experiences were more centered on the buy side of the eco-system, including prior ones that involved the use of machine learning applications in search and contextual advertising at Microsoft and Yahoo.  

Nishant grew up in India and moved to Bay Area to do his MBA at Stanford University Graduate School of Business. He is also an Electronics and Communication engineer, and has professionally worked on building robotic systems before working in ad tech.  

Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance, a consortium of over 50 companies offering MPC-enabled products and services, and is a member of the WFA Halo Industry Technical Advisory Group.

Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development, production deployment, and evaluation of PETs, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University.

Nathan Lehrer has been a software engineer at Google since 2018 and currently works on the Interactive Media Ads (IMA) SDK for web, mobile, and CTV. In 2022, he led the technical design of new CTV-specific OMID signals and contributed to their implementation in the OM SDK, for which he received an IAB Tech Lab Service Excellence award in 2023. He also regularly develops features and improvements for the OM SDK for web and mobile platforms.

Senior technology leader (Director/VP/CTO and Co-founder) with over 30 years of experience developing and architecting software and systems, building teams to support them and businesses to support them.

Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data.

Bosko started his career as a systems developer in the telecommunications industry, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth.

He lives in Montreal, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University.

Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time, you can find Jared in the mountains skiing, hiking, or camping.

Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science, machine learning, and AI applications. He is currently Director, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display, mobile, audio, and video. Prior roles include Chief Scientist at SpotX, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project.

Within Tech Lab, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol, the deal_id, OpenRTB Native, ads.txt, ads.cert, sellers.json, and other associated standards.

Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University.

When not sifting through data or designing high-scale systems and learning algorithms, Neal enjoys fly fishing, skiing, and living in the Rockies in Salt Lake City Utah with his wife, four teenagers, and an extremely furry dog.

Frank has been at NBCUniversal for 15+ years and in his current role as VP, Ad Tech Platforms, Frank is responsible for supporting and re-imagining the “pitch to pay” systems and workflows across NBCU’s National, Local and Global Partnerships footprint on all Linear and Digital endpoints. Frank also focuses on customer automation initiatives with the goal of simplifying buy/sell side transactions.

Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio, focusing on taxonomies and programmatic practices.