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IAB Tech Lab Council Q2 Meeting: Consumer Experience
June 14, 2018 @ 4:00 PM - 6:00 PM EDT
The IAB Tech Lab Council’s Q2 2018 meeting focused on our Consumer Experience initiatives. IAB Tech Lab working group members and leads discussed the Impact of UX on Advertiser ROI, Measuring Ad Experiences, Ad Recovery, Compliance Programs, and an updates on GDPR and LEAN.
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