Data transparency, consumer privacy, and identity are critical issues for digital advertising and media. IAB Tech Lab drives the development of technical standards for the global digital media ecosystem, recently releasing the Data Label for audience data (and corresponding compliance program), and offering DigiTrust, the only truly neutral identity standard.

Discuss these important topics and more at DMEXCO—the IAB Tech Lab Seminar on September 12 at Hall 5.1 where industry leaders will discuss Consumer Identity and Privacy: Our Industry’s Biggest Challenge or Biggest Opportunity?