IAB Tech Lab Summit 2025

Will is the Senior Vice President of Inventory Development at The Trade Desk, where he leads the company’s global strategy for building and expanding partnerships with the world’s most premium publishers across connected TV, audio, web, and app. He is responsible for strengthening long-term supply-side relationships, driving growth and innovation across all channels, and advancing new and emerging platforms to keep The Trade Desk at the forefront of advertising technology.

Will has been instrumental in driving advertiser adoption of OpenPath, which provides direct access to premium publisher inventory, and championing Unified ID 2.0 as the industry’s preferred identity solution. His leadership continues to shape a more open, transparent, and efficient digital advertising ecosystem.

Since joining The Trade Desk over three years ago, Will has played a pivotal role in supply-side strategy, previously serving as Vice President of Inventory. Before that, he spent seven years at Index Exchange as Chief of Marketplace Development, leading global growth for one of the largest independent SSPs. Earlier in his career, he was Director of Business Development at Netmining, where he helped expand display targeting solutions.

Will is a graduate of Bates College and lives outside New York City with his family.

Jonah Goodhart is the Co-Founder and CEO of Mobian. Previously, Jonah was the Co-Founder and CEO of Moat (acquired by Oracle) and founding investor in Right Media (acquired by Yahoo). Jonah is also a partner in WGI Group, an investment group with over 100 investments in the technology space.

Jeffrey is both VideoStorm’s lead in developing a Publisher-Reseller channel, and head of Operations, overseeing all client service including creative development, campaign launch, and post-launch reporting/analytics. His 20-year focus on technology innovation within digital advertising includes building a number of start-ups. Jeffrey received his Economics/Finance degree from Buffalo State University.

Since March 2023, Deputy Attorney General Thomas Huynh has served as Assistant Section Chief to the New Jersey Division of Law, Data Privacy and Cybersecurity section.  DAG Huynh was previously an attorney with the Data Privacy and Cybersecurity section and a prosecutor with the New Jersey Division of Criminal Justice, Computer and Financial Crimes Bureau.  DAG Huynh earned his J.D. from Seton Hall University School of Law.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.

Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.

Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data.

Bosko started his career as a systems developer in the telecommunications industry, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth.

He lives in Montreal, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University.

Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.

Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.

Josh is the Director of Strategic Accounts at Didomi, where he leads the growth and development of key enterprise relationships across North America, EMEA, APAC, and the GCC. With over a decade of experience in B2B sales, account management, and strategic planning, he helps SaaS companies manage the complex challenges of data privacy, compliance, and customer preference management.

Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.

With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.

Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters.

Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio, focusing on taxonomies and programmatic practices.

Before founding VideoStorm, David was Director of New Publishing Technologies for John Wiley & Sons, where in 4 years he helped grow digital product revenue from $6M to $300M, Web-based print sales from $0 to >$30M, and M&A/investments totaling $300M.  He graduated from Harvard, where he taught Physics/Mathematics/Philosophy as an undergraduate.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Hillary Slattery is the Sr. Director of Product Management and stewards Tech Lab’s foundational specifications including but not limited to OpenRTB, OpenDirect, Native Ads API, Ads.txt, and all of Tech Lab’s Taxonomies. 

She got her start with the IAB Tech Lab as a working group participant via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She is a solution oriented process monster with varied experience on both the buy and sell side of the industry. She’s also a dad joke aficionado, avid reader, podcast junky, and boasts a 1,500+ day streak on Duolingo.

Gil Sommer is VP of Global Product at OpenX. In this role, he leads product development and innovation, from customer discovery and user research to the development, delivery, and support of a market-leading product suite.

Prior to joining OpenX, Gil spent five years at Connatix, leading all Product Management. Previously, he was managing several categories at Fiverr, the marketplace for freelancers, and was a management consultant at Accenture Strategy.

Gil holds a BA in History & General Science from the Hebrew University of Jerusalem and an MBA from the Kellogg School of Business at Northwestern University.