IAB Tech Lab Summit 2025

Sam Bloom is Head of Partnerships for PMG. Prior to this, Sam was the CEO of Dallas-based Camelot Strategic Marketing & Media. In Sam’s 20+ years at Camelot, he helped transition the agency from a traditional media shop into one of the leaders in integrated marketing and advanced analytics. Prior to Camelot, Samwas an executive at Blockbuster Video as well as several start-ups, including Broadcast.com Sam was also a goalie for the University of Virginia’s National Championship soccer team and keeps his passion for soccer burning with regular visits to the UK to attend English Premier League matches.

Brian Chisholm is the Senior Vice President of Strategic Partnerships at OpenX, where he spearheads the curation, data, and identity efforts. He and his team have been instrumental in building out OpenX’s industry-leading curation platform and partnerships with more than 50 agency, data, and measurement partners.

With more than two decades of experience in digital media, Brian has developed partnerships that leverage and expand OpenX’s core technology assets and deliver material value for the company’s buyer, publisher, and platform partners. Previously, Brian focused on building privacy-first solutions to help future-proof audience targeting, ensuring partners could maintain precision amid evolving challenges.

Before joining OpenX, Brian held senior roles at innovative startups and digital stalwarts, including Overture/Yahoo, SpotRunner, and Apptera. He holds an MBA from the University of Southern California and a BS in Political Science from James Madison University.

Will is the Senior Vice President of Inventory Development at The Trade Desk, where he leads the company’s global strategy for building and expanding partnerships with the world’s most premium publishers across connected TV, audio, web, and app. He is responsible for strengthening long-term supply-side relationships, driving growth and innovation across all channels, and advancing new and emerging platforms to keep The Trade Desk at the forefront of advertising technology.

Will has been instrumental in driving advertiser adoption of OpenPath, which provides direct access to premium publisher inventory, and championing Unified ID 2.0 as the industry’s preferred identity solution. His leadership continues to shape a more open, transparent, and efficient digital advertising ecosystem.

Since joining The Trade Desk over three years ago, Will has played a pivotal role in supply-side strategy, previously serving as Vice President of Inventory. Before that, he spent seven years at Index Exchange as Chief of Marketplace Development, leading global growth for one of the largest independent SSPs. Earlier in his career, he was Director of Business Development at Netmining, where he helped expand display targeting solutions.

Will is a graduate of Bates College and lives outside New York City with his family.

Jonah Goodhart is the Co-Founder and CEO of Mobian. Previously, Jonah was the Co-Founder and CEO of Moat (acquired by Oracle) and founding investor in Right Media (acquired by Yahoo). Jonah is also a partner in WGI Group, an investment group with over 100 investments in the technology space.

Jeffrey is both VideoStorm’s lead in developing a Publisher-Reseller channel, and head of Operations, overseeing all client service including creative development, campaign launch, and post-launch reporting/analytics. His 20-year focus on technology innovation within digital advertising includes building a number of start-ups. Jeffrey received his Economics/Finance degree from Buffalo State University.

Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.

Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.

Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.

Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

With more than a decade of experience in the ad tech industry, Rob Hazan leads omnichannel product strategy, development, and delivery at Index Exchange.

Prior to joining Index, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google, Rob served as a Product Manager, responsible for publisher tagging, ads latency, and ensuring compliance with data regulation (e.g. GDPR and CCPA).

Earlier in his career, Rob worked as a software engineer and business analyst at Bridgewater Associates, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today, he lives in the Boston area with his wife, two kids, and their dog.

Since March 2023, Deputy Attorney General Thomas Huynh has served as Assistant Section Chief to the New Jersey Division of Law, Data Privacy and Cybersecurity section.  DAG Huynh was previously an attorney with the Data Privacy and Cybersecurity section and a prosecutor with the New Jersey Division of Criminal Justice, Computer and Financial Crimes Bureau.  DAG Huynh earned his J.D. from Seton Hall University School of Law.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Platform (GPP), and the Accountability Platform. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.

Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.

Sam Bloom is Head of Partnerships for PMG. Prior to this, Sam was the CEO of Dallas-based Camelot Strategic Marketing & Media. In Sam’s 20+ years at Camelot, he helped transition the agency from a traditional media shop into one of the leaders in integrated marketing and advanced analytics. Prior to Camelot, Samwas an executive at Blockbuster Video as well as several start-ups, including Broadcast.com Sam was also a goalie for the University of Virginia’s National Championship soccer team and keeps his passion for soccer burning with regular visits to the UK to attend English Premier League matches.

Stephanie Mazzamaro is the Head of Programmatic, Addressability, and Operations at The Arena Group, where she brings over 15 years of experience as a dynamic and visionary data strategist. She is renowned for architecting comprehensive data strategies from the ground up and delivering innovative, market-leading data products. Stephanie’s leadership is pivotal in aligning cross-functional teams—bridging the often siloed domains of product development, sales, and marketing—to drive cohesive, data-informed solutions that deliver real business outcomes.

In her current role, Stephanie oversees the full spectrum of programmatic strategy, ad operations, and revenue monetization. She is instrumental in developing scalable programmatic frameworks, optimizing yield across platforms, and integrating advanced addressability solutions to future-proof monetization strategies in a rapidly evolving digital ecosystem. Her strategic oversight ensures operational efficiency while maintaining a sharp focus on data integrity, audience targeting, and platform interoperability.

As a recognized subject matter expert in data, Stephanie leverages deep expertise in 1P data and identity resolution, cohort pricing, packaging, and data storytelling. Her ability to conceptualize, design, and deliver cutting-edge, data-driven solutions has made her a trusted partner to clients and agencies alike, and a go-to thought leader in the media and ad tech space.

Stephanie’s exceptional contributions have earned her notable industry accolades, including the 2022 AdMonsters Top Women in Media & Tech Award for being a Data Demystifier, and the 2022 Cynopsis Top Women in Media recognition—testaments to her influence and innovation in the field.

Ryan McConville is a senior executive with over 20 years of experience in media, advertising and ad technology. He is currently responsible for Ad Product Development and Operations at Comcast NBCUniversal, one of the world’s leading media and entertainment companies. In his role, Ryan oversees product strategy and technical development of NBCU’s One Platform technology stack, a unified advertising solution that enables marketers to reach audiences across all screens and formats. Ryan manages a team of 500 full-time employees across product management, project management, product marketing, ad operations and account services. Previously, Ryan was the President and COO of Kargo, a mobile advertising company, where he scaled the business, expanded the product portfolio, and secured multiple patents. As a board member of IAB Tech Lab, Ryan contributes to the development of industry standards and best practices for digital advertising. He holds an MBA from the Wharton School and a BA from Cornell University. Ryan is passionate about creating impactful and engaging experiences for consumers and advertisers and advancing the future of TV and video advertising. He values collaboration, diversity, and innovation, and brings a global perspective and a customer-centric approach to his work.

Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data.

Bosko started his career as a systems developer in the telecommunications industry, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth.

He lives in Montreal, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University.

Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.

Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.

Nikhila Ravi is a Research Lead in Meta’s Fundamental AI Research Group (FAIR) where she leads a team focused on developing foundational computer vision capabilities. Nikhila has co-led groundbreaking work including models such as Segment Anything (SAM) and SAM 2. These models have had widespread impact and adoption across diverse research fields, including science and medicine, enterprise data labeling platforms, creative image editing tools, and enabled new AI-powered experiences in Meta’s family of apps, such as Instagram, Edits and Facebook. Nikhila has also published novel research in 3D detection, 3D object and scene reconstruction and multimodal understanding. Her work has been published at top AI research conferences and garnered over 13,000 citations to date.  Prior to joining Meta, Nikhila was a Kennedy Scholar at Harvard University and completed her Bachelors and Masters in Engineering with first class honours from the University of Cambridge.

Josh is the Director of Strategic Accounts at Didomi, where he leads the growth and development of key enterprise relationships across North America, EMEA, APAC, and the GCC. With over a decade of experience in B2B sales, account management, and strategic planning, he helps SaaS companies manage the complex challenges of data privacy, compliance, and customer preference management.

Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.

With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.

Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters.

Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio, focusing on taxonomies and programmatic practices.

Before founding VideoStorm, David was Director of New Publishing Technologies for John Wiley & Sons, where in 4 years he helped grow digital product revenue from $6M to $300M, Web-based print sales from $0 to >$30M, and M&A/investments totaling $300M.  He graduated from Harvard, where he taught Physics/Mathematics/Philosophy as an undergraduate.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Hillary Slattery is the Sr. Director of Product Management and stewards Tech Lab’s foundational specifications including but not limited to OpenRTB, OpenDirect, Native Ads API, Ads.txt, and all of Tech Lab’s Taxonomies. 

She got her start with the IAB Tech Lab as a working group participant via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She is a solution oriented process monster with varied experience on both the buy and sell side of the industry. She’s also a dad joke aficionado, avid reader, podcast junky, and boasts a 1,500+ day streak on Duolingo.

Gregory Sogorka is Director, Product Management for FreeWheel, a global technology platform for the TV advertising industry. In this role, he leads a team at FreeWheel whose responsibilities include the development and optimization of core advertising decisioning capabilities used by FreeWheel customers. This includes Gregory’s recent focus on live inventory and ad server decisioning, as well as the scaling capabilities necessary for high-profile live sports broadcasts. His work is crucial in delivering scalable and efficient ad solutions to FreeWheel’s largest clients, particularly in supporting large-scale live sporting events and advancing the platform’s infrastructure. With over 18 years of experience in the ad industry, Gregory has been a key figure at FreeWheel since it was an early-stage startup, joining the company as a Senior Software Engineer in 2008. He has since advanced to Product Manager, Senior Product Manager, and his current role of Director of Product Management. Earlier in his career, Gregory was instrumental in the development of FreeWheel’s endpoint technologies across iOS, Android, and JavaScript platforms. Gregory contributed to the development and rollout of FreeWheel’s linear addressable product offerings, including the Operator Linear Addressable Solution for MVPDs and the Programmer Linear Addressable Solution for programmers. His work also extended to the Hybrid Linear Digital Ad-Scheduler (HyLDA) Solution, which supports both linear and non-linear ad environments across the U.S. and Europe. Additionally, Gregory serves as an active participant in many industry discussions, including in the development of the IAB VAST specification, a widely adopted standard for ad servers. Most recently, he has been involved in the IAB’s Live Event Ad Serving Working Group – a subset of their Programmatic Supply Chain Working Group – whose work will define the latest specifications and best practices associated with monetizing large scale live sports events. Gregory holds a Bachelor of Arts in Individualized Study with a Focus on Musical Composition from New York University and resides in Vermont.

Steven Ware Jones drives the development and promotion of innovative industry standards that address key advertiser needs and use cases. He leads Meta’s open source initiatives for Halo cross media measurement, further solidifying his commitment to advancing the advertising landscape for multi-publisher measurement.

Maggie leads Global Video Measurement GTM at Amazon Ads where she is  responsible for developing and executing the global video measurement and currency GTM strategy across Amazon’s video advertising portfolio. Her career spans leadership roles on both the buy-side (agency), sell-side (platform and network), trade associations and academia. Prior to Amazon Ads, she held senior leadership positions at NBCU, Dentsu, IAB and Magid.