IAB Tech Lab Taxonomy Updates

Elizabeth Petro owns experiences for buyers and sellers at Yieldmo where she has worked for the past year. Previously she built ad products for Pandora with a focus on native ad formats, ad quality measurement and ad buying. She also spent time at Razorfish delivering leading experiences for brands such a s Sony, Visa, Intel and Activision. In her free time, she makes furniture and reads science fiction.

Sabine is Senior Manager Data at Media Impact, the sales house for Axel Springer, Germany with a focus on „AdTech meets Data“ product- and use cases.
She has been around in the Online Marketing since 2012 and started in Affiliate Marketing. Her last position was at Webedia Germany, where she headed the Programmatic department including data protection as specialization.

Hillary Slattery is the Sr. Director of Product Management and stewards Tech Lab’s foundational specifications including but not limited to OpenRTB, OpenDirect, Native Ads API, Ads.txt, and all of Tech Lab’s Taxonomies. 

She got her start with the IAB Tech Lab as a working group participant via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She is a solution oriented process monster with varied experience on both the buy and sell side of the industry. She’s also a dad joke aficionado, avid reader, podcast junky, and boasts a 1,500+ day streak on Duolingo.