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IAB Tech Lab Transparency Center Webinar

July 20, 2022 @ 12:30 PM - 1:30 PM EDT

Last summer, IAB Tech Lab released the Transparency Center, metadata about participants in the digital advertising ecosystem designed to help buy and sell side partners transact with confidence. Since the initial release, we’ve continued to enhance the available resources. We’d like to highlight some of the latest enhancements and features:

  • Thanks to our sponsor OpenX, anyone can browse all available datasets via the Tech Lab Tools Portal
  • We have enhanced our app-ads.txt crawled data set, adding new CTV app store support
  • We have added new data sets including Audience Segment Metadata to the API subscription at no additional cost to subscribers
  • Introducing: Specification Adoption, learn about our newest program, where buyers and sellers can let the community know which versions of IAB Tech Lab specifications they’ve adopted
  • Result: digital advertising platforms and participants can use this data to conduct safe and reliable transactions

 

Watch the VOD

 

Agenda (subject to change) 

Time (ET) Session
12:30-12:35 PM Introduction

Shailley Singh, Senior Vice President, Product, IAB Tech Lab
12:35-12:45 PM Why Invest in the Transparency Center?

Joel Meyer, Chief Architect, OpenX
12:45-12:55 PM Enhancements: Audience Segment Metadata & app-ads.txt Enhancements

Jill Wittkopp, Senior Director, Product Management, IAB Tech Lab
12:55-1:05 PM New Program: Specification Adoption

Todd Henry, Senior Product Manager, IAB Tech Lab
1:05-1:15 PM What Do I Do with It?

Jill Wittkopp, Senior Director, Product Management, IAB Tech Lab
1:15-1:30 PM Q&A

 

Details

Date:
July 20, 2022
Time:
12:30 PM - 1:30 PM EDT

Venue

Webinar